Cedar White Bradley IP LLC

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

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A repository of trust for rights holders, Cedar White Bradley consistently delivers the goods on both sides of the contentious/non-contentious divide, with quality, efficiency and price sensitivity all hallmarks of its service. A fine-grained understanding of laws and practices across the Middle East and North Africa ensures it can work seamlessly across borders; and its far-sighted strategies consistently move the needle for clients at both a local and regional level. In Cairo, Hazem Wahba is the name to note for the address book.

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Cedar White Bradley’s Saudi branch is home to a sophisticated group of lawyers and other practitioners who blend local and regional insight to secure copper-bottomed trademark protection for international brand owners. It frequently assists top names in the fashion, life sciences and technology sectors; and when infringements crop up, its crack litigators and investigators leave no stone unturned in bringing matters to a swift and successful close. Saba Al Sultani is the name to note for potential instructions.

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“For international trademark counsel, the most important things are substantive expertise, the ability to provide practical and clear advice, and connections with in-country regulators and mark owners. CWB meets all three of the benchmarks. Its lawyers are exceptionally responsive, even when time difference is involved, and deliver even on tight turnarounds.” With almost two decades in the game, IP-focused Cedar White Bradley sets a high standard for quality trademark offerings. Providing services in 22 countries across the region, the outfit has the breadth and scope to deal with cross-jurisdictional matters in an affordable, business-centric way. It also has its own team of IP investigators, and a good relationship with relevant authorities. Brands seeking tailored IP protection and enforcement campaigns are in safe hands with the founder and CEO Halim Shehadeh, renowned for his exceptional leadership skills and ability to see the big picture while devising action plans. In the IP field for 15 years, Theuns van de Merwe is a thought leader and litigation and licensing marvel, sought out by some of the biggest names in the world across a variety of fields. A new addition to the team, Cameron Crawford has two decades of experience and is now leading the technology, media and entertainment practice. “Cameron provides timely, expert guidance on regional trademark issues, as well as a keen, practical sense of risk.”

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Over the past 16 years, Cedar White Bradley’s name has become a byword for a comprehensive, high-quality IP offering. With 22 offices across the Middle East and North Africa, and almost 100 experienced professionals, it smoothly handles any cross-border and multi-jurisdictional cases in an efficient and cost-effective manner. With its on-the-ground team of IP investigators and a close relationship with the relevant authorities, the firm has strong anti-counterfeiting and enforcement capabilities.

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