Burges Salmon LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: enforcement and litigation

Recommended - Firms: transactions

Bronze - Firms: prosecution and strategy

Burges Salmon wins marquee name after marquee name – and has no problems keeping them on board. Key draws include a creative approach and pragmatic, commercially focused solutions; an impressive track record in contentious scenarios; and the ability to advise across the European Union and further afield. In response to Brexit, the group recently opened an office in Dublin fronted by renowned Irish practitioner Louise Carey, ensuring that patrons enjoy continuity of service across the continent. The firm has all stages of the trademark lifecycle on lock. On the prosecution side, it manages the trademark portfolios of the BBC, BBC Studios, Discovery Inc, Victoria’s Secret, Yeo Valley and the Scottish Professional Football League; and remains Starbucks’ sole holistic trademark service provider. On the contentious front, meanwhile, it recently went out to bat for Santa Barbara Polo Club against Beverly Hills Polo Club in High Court proceedings, and assisted Virgin Enterprises in a wide range of infringement scenarios. Finally, on the transactional side, it has been advising John Lewis and Waitrose with myriad licensing issues. Managing the prosecution team is Georgina Shaw, who has a fine-grained understanding of the media sector thanks to time spent in-house at BBC Studios. “Georgina is a great lawyer – technically and commercially very astute and a pleasure to deal with. She is a strong communicator, her legal acumen is impressive and she navigates complex issues with excellent results.” Also ably managing portfolios, while also handling contentious issues, is Emily Roberts, who made partner in May 2021. She “keeps her clients’ best interests in mind and comes up with creative solutions”; “Her ability to learn about a business and provide tailored advice makes her feel like an extension of an in-house team.” Focusing on transactional instructions is Helen Scott-Lawler, a smooth negotiator of all manner of contracts and deals who provides “strong, pragmatic advice”. Working across prosecution, litigation and transactions – and heading up the IP group overall – is Jeremy Dickerson, who shares his knowledge with the next generation by lecturing on passing off at the University of Oxford. “Jeremy is a fantastic lawyer: top-notch technically and commercially, and a pleasure to work with – as are all his team. He and the whole team take great efforts to provide advice based on specific needs and are very responsive.”

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