Bryn Aarflot AS

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Gold - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

“For any and all trademark matters, I would always choose Bryn Aarflot,” enthuses one foreign associate. “When instructed, I know that the matter will be handled in the best possible way, with a team that is organised, quick and on top of every deadline. It is the perfect partner to any business.” Anne Wildeng oversees an A-to-Z practice that effortlessly undertakes everything from trademark clearance and registration to enforcement and licensing. “She is a lovely person to work with and offers clear assessments and on-point recommendations at a reasonable price.” Colleague Astrid Solberg is a portfolio management ace who “produces search reports that are thorough, well organised and timely. She addresses every possible point and leaves no room for ambiguity”. Perceptive strategists and effective negotiators Trine Greaker Herzog and Pål Tonna garner warm plaudits from patrons: “An outstanding lawyer and a wonderful person, Trine has excellent knowledge of domestic and international laws, enabling her to tailor strategies to any problem. She thinks matters through from every angle, including a client’s economic interests, and provides straightforward advice.” “Pål’s ability to guide companies through worldwide registration processes is definitely impressive. He has an in-depth understanding of different markets, analyses business rationales and thinks critically. A really pleasant adviser, he readily makes himself available, is ahead of deadlines and exudes calmness.” Anti-counterfeiting is one of Herzog’s specialties, while Tonna is a dab hand at domain names. Making it into the WTR 1000 this year on a wave of praise, Cecilie Berglund “is a great choice for challenging and complex matters. She has fantastic legal expertise, a pragmatic approach and a willingness to go the extra mile at all times. Cecilie’s advice is of the highest quality and her sense of humour and friendly personality are a bonus”. The ensemble is also building up its contentious capabilities and recently prevailed on behalf of The Coca-Cola Company, securing an injunction, cost coverage and damages amounting to 17.5% of the infringer’s gross revenue. Håkon Tysnes Kaasin, Celine Varmann Jørgensen and Mikkel Lassen Ellingsen masterminded this success. A former stint in-house at Cisco Systems has given Tysnes-Kaasin unique insight into the ambitions and needs of blue-chip companies. In the words of one brand owner: “Varmann Jørgensen is efficient, proactive and kindly provides short recommendations with every report. She handles tasks without us needing to lift a finger; and in intricate scenarios, she ensures we are on track with just the right amount of involvement and reporting.” Another new face in the rankings this year, Lassen Ellingsen is “super-fast, communicates clearly and is precise in his execution. He takes great care of our assets and is critical to the effective handling of our rights internationally”.

Firm Profile

Bryn Aarflot AS is a full-service IP boutique and one of Norway’s leading IP firms. It provides services on all levels and across all disciplines of intellectual property and related areas of law, including patent, design and trademark clearance/freedom to operate, filing and prosecution services, as well as legal assistance, enforcement and litigation services within said fields, copyright, unfair competition and more. From its office in Oslo, Norway, the firm assists a number of foreign clients of all sizes in clearing, protecting, licensing and enforcing their intellectual property in Norway, as well as Norwegian companies with similar interests in Norway and abroad.

Established in 1947, Bryn Aarflot has strong roots and a long history in the IP environment. Over the years, the firm has built solid and valuable professional relationships with a large network of highly qualified attorneys, law firms and IP agents across the globe, enabling swift and adequate handling of virtually any IP-related challenge its clients may meet, without territorial boundaries.

With a strong foothold in traditional patent and trademark prosecution services, Bryn Aarflot has expanded its scope of services into the contentious arena and other aspects of IP-related services, while constantly looking to evolve and adapt according to market trends and demands. Today, the firm stands out as one of Norway’s most successful full-service IP firms. By offering clients a full range of high-quality IP services, Bryn Aarflot assists clients throughout the lifecycle of any intangible asset or IP right.

The firm is one of Norway’s largest of its kind, with a strong team of highly experienced lawyers and European patent attorneys covering all fields of technology, intellectual property and related areas of law. It also has a highly experienced administrative staff, ensuring diligent monitoring and handling of deadlines and formal requirements.

During the past years, the firm’s litigation work has sharply increased, with several court hearings before both lower and higher courts in matters concerning patents, trademarks, designs, copyright, domain names and unfair competition.

A small team of the firm’s lawyers is now working primarily on contentious matters across all disciplines of intellectual property, with a particular focus on patents, trademarks, design and unfair competition.

The firm currently counts 24 attorneys, including 15 European patent attorneys, of which nine are partners. Of the nine attorneys at law, eight are also partners. In addition, the firm’s chief executive officer, Kristine Aarflot – also a senior partner at the firm – has approximately 20 years of experience as a trademark attorney.

Bryn Aarflot is regularly recognised as a top-tier IP firm in Norway by a number of legal publications. The company was named “IP Firm of the Year” by Managing Intellectual Property in 2016, 2017 and 2020, and has been shortlisted for this award, and ranked as a top-tier firm in both trademark and patent prosecution each year for at least the past decade. In 2015-2020, Bryn Aarflot was also ranked in the contentious categories for trademarks/copyright and patents. Several of the firm’s attorneys are regularly named among the top professionals within their respective fields of expertise in different IP awards by other renowned publications, such as the IAM Patent 1000, WTR 1000, Who’s Who Legal, ILO Client Choice Awards (wins throughout 2013-2019) and Legal Media Group’s Expert Guides.

Bryn Aarflot made the top rankings in the WTR 1000 for the years 2011 to 2020 and several of its partners were listed in the individual rankings for each of these years. In the 2018, 2019 and 2020 editions of the WTR 1000, the firm had more individuals listed than any other Norwegian firm.

Several of the firm’s lawyers are actively engaged in national and international IP associations such as FONIP (the Norwegian group of the International Federation of Intellectual Property Attorneys) and INTA sub-committees, and in giving lectures and writing articles for various professional publications.

The firm aims to be Norway’s most client-attentive, adaptive and service-minded IP firm, making the Bryn Aarflot name synonymous with proactive attendance to client interests and needs.

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