Browne Jacobson LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: enforcement and litigation

Recommended - Firms: transactions

Bronze - Firms: prosecution and strategy

While it does have a London base, Browne Jacobson is primarily known for its regional presence, with offices stationed in Birmingham, Exeter, Nottingham and Manchester. The group provides the full suite of trademark services to the likes of Slimming World, sports recovery leader Hyperice, Camelot Lotteries and cosmetics brand Iconic – the latter of which it assists on a quasi-in-house basis. In the words of one happy customer: “Browne Jacobson demonstrates high responsiveness, commercial focus, good understanding of our business needs, the ability to connect us with local counsel in global markets when needed, and the ability to explain complex legal information and translate local regulations so that we can understand what action is required. You wouldn’t go wrong with any of their partners for any cases – even the biggest.” Those partners include Mark Daniels, Bonita Trimmer and Giles Parsons. Veteran litigator Daniels “takes time to carefully consider his strategy, rather than rushing in like a bull in a china shop”. “He is a thorough and expert tactician, and an exemplar of the legal profession.” Trimmer made partner in late 2020 and is a regular advocate in trademark infringement and passing-off proceedings at all venues. “Bonita’s strengths are her thoroughness, attention to detail and the fact that she really cares about getting the best outcome for her client – for example, settling rather than ploughing on needlessly with litigation. She has excellent legal knowledge and produces top-class written work.” Parsons dedicates time and energy to both the management of extensive IP portfolios and the negotiation of high-rolling R&D agreements. He is reportedly “very good at dealing with tricky opponents without ever losing his cool”. Also key to the partnership is Declan Cushley, who established and heads up the firm’s overall IP practice. Having taught IP at degree level and worked in the IP department of a New York law firm earlier in his career, he understands trademarks from every angle. “Declan is always available and provides clear, well-considered and commercial advice. He can see the bigger picture at all times.” Recently he and Parsons have been handling Camelot Lotteries’ trademark enforcement programme as well as a significant licensing project alongside associate Faye McConnell, who enters the WTR 1000 this year. McConnell’s work is industry diverse, but she has carved out a specific niche working on brand issues for cosmetics and beauty clients. “Faye gives pragmatic and commercial advice, and quickly analyses which legal battles are worth fighting. She is so good at cutting to the chase, which makes her an invaluable adviser. Responsive, forthcoming and down to earth, she handles matters with the perfect balance between diligent attention to detail and commercial sense.” Also making her debut in this year’s guide is Selina Hinchliffe, who anchors the transactional side of the practice, splitting her time between hard and soft IP issues. “Selina provides a high level of service, and has detailed knowledge and understanding of the higher education sector. She works for a range of clients across sectors and so can argue from a range of perspectives, which helps to anticipate and avoid tricky situations.”

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