Brooks Kushman PC

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

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Managing global trademark portfolios on behalf of Fortune 500s is a sweet spot for Brooks Kushman: “The team has developed incredible international expertise and can identify and frame issues arising in foreign jurisdictions and provide valuable advice. This significantly enhances the services received through the exceptional and cost-effective foreign counsel that the firm has hand selected and developed relationships with.” Brooks Kushman also demonstrates great proficiency on the enforcement side of the practice and is ideally positioned as a one-stop shop for brands. Across the board, it gives “clear, accurate and actionable advice and sets the bar high in terms of quality and efficiency”. A deep bench is a key selling point and one reflected in the WTR 1000 rankings for 2021, which include seven of its top names with 150-plus years of professional trademark experience between them. More than 55 of those were chalked up by Robyn Lederman and Elizabeth Janda, two of three co-chairs of this rich and colourful practice. Best described as a global strategist – and an extremely well-connected one – Lederman thinks things through from a business perspective and is practical, fast and responsive. Another staunch international rights protector, Janda is “technically adept in all facets of trademark law and completely dedicated to providing superb customer service and cultivating positive relations with clients, colleagues and foreign counsel”. Recently becoming the third co-chair, Molly Crandall has a similar gift for prosecution and strategic counselling, as well as leadership, and is an authority on trademark licensing and transactional matters. Like Crandall, Chanille Carswell has also recently ascended to a leadership position and now serves as co-chair of the litigation and oppositions and cancellations practices. She is appreciated for her “smart tactics and well-developed commercial sense”. Several others have been critical to the practice’s growth in recent years – not least Hope Shovein, who has a talent for swiftly putting a hard stop on unauthorised trademark use online. She is a superb team player and safeguards and manages the rights of several famous alongside the likes of Lederman and Janda. The digital domain is also a happy hunting ground for Erica Klein, whose insightful counsel on social media, privacy and other matters adds immense value to her wider brand development advice. Overseeing the life sciences group, meanwhile, Rebecca Cantor maintains vibrant patent and trademark practices and is the perfect fit for pharmaceutical companies.

Firm Profile

Brooks Kushman PC is a full-service IP firm, serving clients nationally and internationally from offices in Michigan and California. With more than 70 IP professionals who specialise in various technical disciplines, we proudly represent some of the world’s largest corporations and major educational institutions, as well as many small to medium-sized companies.

Brooks Kushman has earned a reputation for providing leading IP strategy and counselling with a keen focus on our clients’ business objectives. We work with clients around the globe and across industries to protect, enforce and monetise their intellectual property, including patents, trademarks, copyright and trade secrets.

Our mission is to generate value for our clients’ businesses, which we achieve through superior IP counsel, supportive working relationships and the drive to earn our reputation every day.

Trademark practice

Brooks Kushman is among the top trademark firms in the United States and we protect some of the world’s most recognisable brands. We understand that trademarks are among a company’s most valuable assets and are critical to building consumer confidence.

Our trademark attorneys are experts in managing all facets of domestic and international trademark portfolios, including:

  • strategic counselling;
  • availability and clearance assessments;
  • filing strategies;
  • registration, maintenance and renewal;
  • opposition and cancellation actions;
  • enforcement and litigation;
  • licensing and sponsorship agreements;
  • due diligence for mergers and acquisitions;
  • domain name strategy and recovery;
  • internet enforcement;
  • anti-counterfeiting enforcement; and
  • customs and border protection enforcement.

Clients rely on our firm to protect corporate names, trademarks, service marks, logos and slogans, and to help them build a strong reputation and brand in the marketplace.

Strengthening our trademark experience, our attorneys have successfully defended and enforced trademark, copyright and unfair competition actions in courts across the United States, and have successfully argued appeals in state and federal courts nationwide, as well as tribunals outside the United States.

Broad perspective

Our trademark team is led by creative, enthusiastic and trustworthy professionals who work with our clients to fully understand, select and protect trademarks and other branding. Our team knows how important it is to ensure that each client’s IP strategy is consistent with their business objectives, and their brands are protected in the markets and regions they serve. We work with a network of international associates who are selected on the basis of quality and value to help us provide a full range of trademark and copyright services without geographic borders.

Portfolio access

As part of our commitment to excellent service, Brooks Kushman offers clients access to their trademark portfolios through our web portal. This is a secure, password- protected portal that provides clients with 360-degree access to their trademark and patent portfolios online. Our portal is updated daily and is offered at no additional cost. Clients can view and print status, docket and maintenance reports for proceedings worldwide.

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