WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Recommended - Online brand enforcement

“BRANDIT offers a superior yet reasonably priced service defined by its custom design, hands-on feel, responsiveness, speed and commerciality.” Its experts come from varied backgrounds, enabling them, as a collective, to dial in the right on and offline brand protection support for law firms, companies and others. Key contacts include founder and chief executive Jesper Knudsen, along with co-founder Michael Munch Østergaard; also playing a key leadership role as coordinator of BRANDIT’s Legal in Digital services, Caroline Perriard is a former senior legal counsel at Nestlé and an expert in internet law and digital strategy, which she lectures in.

Firm Profile

BRANDIT is a boutique firm with BIG capabilities! Tackling intellectual property and brand protection with a completely new approach, BRANDIT brings together a hybrid of domain name, online brand protection, legal and consultancy expertise, all under one roof. With the focus very much on the customer, BRANDIT protects brands and intellectual property globally, on and offline, in this fast-moving and newly merged environment.  

BRANDIT is a diverse and inclusive family of around 30 individuals from all corners of the world. Through its six offices and global network of strategic partners, BRANDIT probably has one of the best reputations in the industry, across all sectors – from start-ups to international brands and Forbes 500 companies.

The management team and partners are a group of highly specialised professionals, each bringing their own unique experience to the table. They include founder Jesper Knudsen, a domain name strategy pioneer; co-CEO Caroline Perriard, former senior legal counsel at Nestlé; partner Lorenzo Litta, a well-known name in the IP industry and an INTA board member; and partner Michael Munch, former partner in some of the biggest law firms in Denmark. This unique collaboration, underpinned by their shared vision for relentless customer and value focus, creates a force to be reckoned with. When asked about the basis for BRANDIT’s success, Mr Knudsen explained that “having the best reputation in the industry has been my goal since I founded BRANDIT in 2011, and our growth and number of satisfied clients demonstrates that we have done just that”.

BRANDIT professionals are bold, trusting in what they do. By combining the team’s extensive knowledge in their respective fields, BRANDIT is fiercely committed to going the extra mile; advising clients on every aspect of the IP world with innovative, tailored, proactive and sustainable strategies for the protection of their brands, on and offline.

BRANDIT’s business areas include:

  • strategic domain name consulting – helping to make the right and sustainable decisions for brands online;
  • domain portfolio services – going above and beyond to develop and maintain a thriving domain portfolio;
  • online brand protection and enforcement – legally qualified experts offer the full suite of enforcement services;
  • monitoring – working with all the top tech providers to monitor and protect trademarks, domain names, apps, marketplaces, content, logos, social media and anti-fraud;
  • digital and data – legal consulting for a hassle-free launch of a brand’s digital strategies, data protection and technology-based projects;
  • strategic trademark consulting – trademark experts guide or drive the entire process from strategy to enforcement; and
  • investigation services – intelligence-led research and targeted investigations, connecting the dots and giving companies the complete picture.

BRANDIT’s experts are at the heart of the industry with representation on a number of committees, boards and associations – including INTA, MARQUES, the Esports Bar Association and the Inter-American Association of Intellectual Property; they are also frequently invited to act as advisers for the EUIPO or speak at industry events. They are also passionate about educating clients, consumers and start-ups through their support on various committees and incubator groups (eg, in the fight against anti-counterfeiting (UnReal campaign) or how to successfully protect growing brands), as well as providing pro bono legal advice to local charities.

BRANDIT believes that legal tech solutions are the future of our trade and with their extensive network of top tech providers, they are able to offer additional software-based services. They have also made a strategic investment in, an innovative platform that provides in-house counsel with unique automated management, budgeting and monitoring tools. By adding the human element and a touch of persistence, BRANDIT helps its clients achieve amazing results.

Almost 1,000 companies and over 40 law firms rely on BRANDIT as their strategic partner; however, the company has no desire to be the biggest in the industry. Instead, it prefers to be recognised as the best in the industry, letting its reputation and track record speak for themselves. The award-winning BRANDIT team brings unparalleled expertise and experience in the IP and data worlds and is setting whole new standards for the industry.


#BeBoldBeBrandit #dowhatyoulovelovewhatyoudo

Get unlimited access to all WTR content