The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Bronze - Firms
A proactive, detail-oriented service is the order of the day at BINGH; and while the outfit may be smaller in size, “it matches up to some of the world’s most well-known firms in terms of results and quality”. High levels of partner attention result in many long-lasting customer relationships: for example, the firm has coordinated Hugo Boss’ portfolio in Benelux and managed Spar’s global dossier for almost two decades. Setting the tone from the top, Lars Bakers blends “profound knowledge and a down-to-earth approach”: “He has a bright legal mind and the ability to communicate complex issues clearly, as well as a ‘can-do’ attitude that gets results”. In the words of one esteemed peer: “Lars fights like a tiger whenever necessary, but there are never any dollar signs in his eyes.”