The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Silver - Firms
A “go-to in Brazil” for its broad IP expertise and user-friendliness, Bhering Advogados enjoys an elevated position on the market and provides premium counsel to a diverse range of A-listers – FIFA, IBM and Mattel among them. The boutique provides “commercially attuned guidance on crucial issues while staying pragmatic on costs, allowing clients to make key strategic decisions with confidence”. A “strong outfit in prosecution and in disputes”, it recently enhanced its enforcement capabilities and is now enlisted by the likes of Warner Group, having cultivated fruitful relationships with customs authorities in several counterfeiting hotspots. Founding partner Pedro Bhering remains imperative to the firm’s success: the transactional maven has got deals inked for some of the world’s largest corporations alongside Philippe Bhering, whose extensive international experience serves him well in complicated cross-border dialogues. “Philippe sets a precedent of timely, thorough and on-point work, with unmatched attention to detail”; Sony Music Entertainment recently availed of this skillset in important annulment proceedings. Jiuliano Maurer is another key contact, adding further depth to the practice through his insight on US legal systems and procedures.