The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Silver - Firms
“One of the best IP outfits in Brazil”, Bhering is “a responsive, reliable and commercial partner” for trademark filing, prosecution and enforcement: “Its lawyers are thoughtful and resourceful, and their pricing is very reasonable”. Taking centre stage, Philippe Bhering and Pedro Bhering both attract vocal praise from international sources: “Philippe is extremely hardworking and always goes the extra mile. He thinks outside the box, provides clear and well-structured advice, and is a sharp, versatile and highly efficient litigator with great instincts and experience”. Educated in Europe, he is a go-to for many German and other brands. “Sensitive to the business needs and other concerns of clients, Pedro explores options and finds solutions; he takes a practical and commercial approach to all cases.” Jiuliano Maurer brings an added dimension to the practice thanks to his US education, training and experience; he serves as a bridge into Latin America for top US and other international companies. He often lines up with Philippe Bhering for the likes of Adidas, UEFA, Kia Motors and Mattel, providing essential assistance across all phases of the brand lifecycle. Completing Bhering’s representation in the WTR 1000 for 2022 is debutante Isabel Milman, an anchor of the litigation practice. In terms of recent developments, the firm has continued to expand its anti-counterfeiting offering by taking over major programmes for many brand heavyweights; it has also invested in new legal technologies to streamline aspects of its practice and enhance its rights management capabilities.