Beijing East IP Ltd/Beijing East IP Law Firm

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The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

The 30-attorneys strong trademark group at Beijing East IP has been a repository of trust for both patent and trademark matters. It is founded and chaired by Dr Lulin Gao, the founding commissioner of State IP Office of China. Gao’s longstanding relationships with the big techs in Silicon Valley, supported by the firm’s San Francisco Bay Area office, forms the backbone of Beijing East IP’s formidable Sino-US IP and tech practice. At the helm of the trademark practice is partner Yan Zhang, who has led and handled more than 300 administrative litigation cases over her career as an IP litigator. She has been entrusted by global brands including Cisco Systems, Facebook, Ritz-Carlton and McDonald with their prodigious IP portfolios and contentious trademark matters. She is assisted by Jason Wang, who has been with the outfit since 2004. He has succeeded in securing marks and brand protection schemes for famous brands in the telecommunications, media and technology (TMT), motorcycle and hotel sectors before all levels of IP courts.

Firm Profile

Beijing East IP Ltd and Beijing East IP Law Firm (collectively, East IP) were founded in Beijing by Lulin Gao, one of the founders of the modern Chinese IP legal system. Dr Gao worked as commissioner of the Chinese Patent Office from 1987 to 1998. He was responsible for the establishment of the State Intellectual Property Office and served as its first commissioner. From 1998 to 2000, he was a senior adviser to WIPO in Geneva. He is still active in the IP community and currently serves as honorary president of the All-China Patent Agents Association, adviser to the International Intellectual Property Institute, vice chair of the China Internet Society, senior counsel of the China Internet Network Information Centre and arbitrator with the Asian Domain Name Dispute Resolution Centre and the Domain Name Dispute of the China International Economic and Trade Arbitration Commission. Dr Gao’s experience and insights into intellectual property are the cornerstone of East IP’s development.

Since its establishment in 2002, East IP has strived to provide clients with high-quality IP services with efficiency and has become a leading IP firm in China. East IP offers a complete set of IP services, ranging from patent and trademark prosecution and litigation to other IP rights protection and enforcement. East IP has represented and provided consultation to many multinational and Fortune 500 corporations. Its professional services have earned the firm numerous accolades, both from clients and IP specialist publications, including World Trademark Review, The Legal 500, Asia IP, the Financial Times, and Managing Intellectual Property’s IP Hall of Fame and IP Stars. Of particular note is the trademark team winning the Best Local Counsel Award at the Facebook Global Counsel Summit during the 2019 INTA Annual Meeting in Boston for consistent high-quality service and outstanding performance. In the award speech, Facebook highlighted East IP’s tireless efforts and pioneering work in court appeal cases.

East IP has a team of over 250 professionals dedicated to providing leading services in China in the areas of IP and technology law. Most team members hold MSs and PhDs in engineering or science from leading universities in China, Japan, the United States or Europe. The East IP attorneys’ enthusiasm and qualifications enable them to gain both extensive legal experience and diverse technical expertise through the handling of many landmark IP cases in China.

On the occasion of World Intellectual Property Day 2021, one of East IP's cases was selected among the Top 10 Typical Cases of Trademark Administrative Protection in 2020 by the China National Intellectual Property Administration. East IP was widely recognised by clients for its professional skills, meticulous planning, quick response and professionalism in this administrative law enforcement case. This case started as a local raid in Zhangjiagang City and later developed into the Iron Fist Campaign led by the Law Enforcement Inspection Bureau of the State Administration for Market Regulation. In total 25 targets were raided with a seizure of infringing products worth more than Rmb10 million. Among those targets, nine were transferred to the relevant public security bureau for pursuing criminal liability.

Dr Gao’s experience and resource-sharing managing style have shaped the firm into a unique and highly diversified infrastructure, enabling the East IP attorneys to gain exceptionally strong and comprehensive patent and trademark skills focusing on the preparation of prosecution, enforcement, litigation, administrative proceedings and patent information analysis. With scholarships offered at prestigious law schools such as Tsinghua Law School in China and John Marshall Law School in the United States, East IP continues to expand its influence among young talents. East IP also fully utilises modern technology such as Microsoft’s customer relationship management system and the firm’s proprietary proofreading software (MISO) and case management system (SiMuse and TMIS). Together, East IP managment team and attorneys offer some of the most valuable resources in China to provide clients with top-quality IP services.

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