Becerril, Coca & Becerril, SC

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

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“Demonstrating genuine care for patrons”, the practitioners at Becerril Coca & Becerril “make themselves widely available and provide high-quality, rapid-fire solutions which impart full confidence when making crucial decisions”. The firm is home to a cutting-edge patent practice, but is also dynamic in the trademark space, coming “well equipped to deal with the most complex branding issues”. Leading from the front is Juan Carlos Amaro, “one of the best IP disputes lawyers in Mexico”, who also has a knack for crafting successful global commercialisation strategies. Carlos Hernández and Victor Adames provide further leadership as the respective heads of the IP litigation and trademark and copyright divisions. Cool-headed and incisive, Hernández significantly boosts the team’s contentious firepower; while Adames is an adroit prosecutor whose “solid understanding of both the Central American and Caribbean markets” is a crucial asset for regional portfolio management.

Firm Profile

Becerril, Coca & Becerril (BC&B) is an international law firm specialised in legal and business consultancy. Fifty years of experience and a series of transformations – both technological and organisational – have unified the way in which BC&B offers its services, positioning the organisation as the first law and business firm in Mexico.

BC&B offers a wide range of legal services designed to boost, safeguard, optimise and defend its clients’ businesses and their valuable assets, as well as to give them support and assistance in addressing the contingencies that naturally occur in the day-to-day running of any company. Advice is delivered in an integrated and timely manner.

As one of the firm’s core practice areas, BC&B’s IP department is well established in Mexico. This is reflected in the fact that the BC&B IP partners and associates are recognised experts in their areas of practice and routinely win awards from leading IP rankings worldwide. In addition, the firm has been expanding its range of IP services in order to satisfy clients’ needs.

As part of its solutions portfolio, BC&B runs a litigation group that covers a great variety of legal services, including corporate, civil, business, family and commercial arbitration law. The firm also has a business transformation practice, where specialists provide solutions for strategic and business transformation and systematic innovation of any business, regardless of its dimension and/or industry sector.

The firm’s technology transfer office is the result of the synergy between knowledge and skills, focused on supporting emergent and well-established companies with the economic exploitation of intangible assets and implementation of related business strategies. BC&B provides tools that enable clients to take care of their technological creations in a fully integrated manner.

As a result of its continual quest to strengthen solutions and scope, in 2019 BC&B became part of Velae Legal Group, an Ibero-American group of multinational firms with representation in many countries, committed to offering clients diverse services and solutions with the highest quality standards and professionalism.

Through all these actions, BC&B will continue to evolve its service offering to meet its clients’ needs in an era of constant change and transformation.

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