BALDER

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

A prime destination for both domestic and foreign enterprises seeking to make their mark in Spain and beyond, BALDER is “extremely dependable”: “It has a thorough understanding of the law and navigates client expectations brilliantly.” Thanks to its sparkling linguistic capabilities, it is prime pick for brand owners across Europe and acts as a bridge for Latin American companies keen to do business across the Atlantic. Co-founder and team lead Olof Fickert is a long-time advocate of the Madrid Protocol, having promoted its benefits throughout Latin America, as well as heading the Madrid System Committee for many years. He is the perfect partner for those looking to protect their brands on a large scale. Another invaluable asset for Latin American players is Argentinian attorney Jens-Christian Jahnke. He draws on his encyclopaedic knowledge of national laws and practices to provide country-specific recommendations and has recently been helping Hard Rock International to expand its brand across 16 Latin American jurisdictions. Capitalising on her experience at the SPTO, Blanca Fresneau has all the skills needed to guide trademark applications through to successful grant, eliminating objections and defending oppositions with finesse. Colleague Carlos Pires “provides clear, creative and practical advice in a timely manner. He never loses sight of business goals and stays away from cookie-cutter solutions”. Teaming up to defend Unidad Editorial’s trademark in opposition proceedings are Oscar Garcia and WTR 1000 debutante Inmaculada de la Haza. Garcia receives high praise from patrons: “I have found Oscar to be very professional, efficient and direct with his advice – always prepared to give his opinion and explain the rationale for each scenario. He is exceptionally quick to put plans into action. Overall, I am very impressed, and we have complete confidence in his ability to manage our trademarks appropriately.” De la Haza supports clients globally and has gained invaluable insight as president of the Official Association of Industrial Property Agents – the first woman to occupy this position in the organisation’s 100-year history. The firm’s stellar prosecution division is complemented by a solid litigation practice, courtesy of Patricia Koch. “She does an excellent job of articulating complex subject matter in a simple manner that is easy to understand. She works rapidly, never trips up and overall, her skills are rather astounding.”

Firm Profile

Founded in Madrid in 2012, BALDER is a young and dynamic IP boutique with a corporate philosophy and structure designed to provide a motivating environment for outstanding IP professionals.

Our team of more than 90 professionals has extensive and proven experience within the sector. We are proud of our diverse work force, which consists of more than 20 different nationalities, from various cultural, ethnic and religious backgrounds. In addition to our regular business languages Spanish, German, English and Portuguese, we also have native speakers of a further 11 languages in our ranks, thereby ensuring nothing gets lost in translation. We believe this gives us a competitive edge, as it allows us to be more productive and creative in finding solutions – something highly valued by our clients, which are both national and international and from different business areas.

End-to-end service

We provide the full range of services, including worldwide patent and trademark prosecution, plus any kind of contentious and non-contentious IP legal work, including transactions, agreements, licensing, unfair competition, advertising and copyright.

We pride ourselves on our ability to think out of the box and find creative solutions, always with the aim to provide commercially oriented advice tailored to the specific needs of each client.

Latin America

At BALDER we are specialists in Latin American countries. Our team of experienced Latin American attorneys draw on their local knowledge to provide a first-class service. We offer a centralised service for Spanish and Portuguese-speaking countries under a simplified administrative structure: our clients correspond with a single office rather than with different offices in different countries. We offer a single technical and professional approach, which ensures best-in-class quality standards in all of Latin American countries.

Recognition

Our firm and its practitioners are widely recognised in the industry and feature in many of the world’s leading ranking publications.

Chambers and Partners says:

IP boutique offering noteworthy prosecution services. Expertise in IP issues in Latin America. Clients include important multinational entities as well as major domestic corporates and start-ups. The department impresses with its service-oriented approach.

WTR 1000 writes:

[Olof Fickert is] an excellent leader, he coaches his colleagues effectively to ensure that patrons’ needs are met. 

[Oscar Garcia] is a name to have on speed dial for owners of massive global trademark portfolios and gains plaudits for his “receptive approach and innovative strategies”. [Together with Patricia Koch,] the pair form an enviable tag team as “two of the best trademark professionals in the country”. [Koch] is an outstanding litigator who possesses incredible legal knowledge, offers astute tactical thinking and never loses sight of the practical business needs of her clients.

[Carlos Pires] is another sharp prosecutor in the ranks, always looking to improve client-service interaction by issuing holistic advice and bespoke solutions.

[Jens Jahnke is] “a personable, friendly and accommodating practitioner” whose background working in both Spanish and Argentinian firms makes him an essential figure behind the outfit’s Latin American push.

Bespoke service

Due to our different backgrounds and extensive experience, we know that things can be done in many different ways, and the right way for some clients may be the wrong way for others. We have therefore strived to give BALDER a flexible structure that enables us to adapt to the specific needs and wishes of each client. As they say in the tailoring trade: we want to go beyond made-to-measure; we intend our business to be a bespoke IP consultancy business.

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