Baker McKenzie

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: prosecution and strategy

Silver - Firms: enforcement and litigation

“Their professionalism, speed, extensive expertise and knowledge in their subject matters inspire absolute trust.” Top-of-the-range general law firm Baker McKenzie provides an ultra-sophisticated A-to-Z trademark service. Unparalleled in its global outreach, the Tokyo branch of the international behemoth has almost two-hundred IP specialists in their global IP support centres at their beck and call. Through swift and seamless cooperation between the branches, the Tokyo outpost guarantees a quick-fire response time and is sought out by multinationals for large-scale projects. Foreign companies flock especially to partner Daisuke Tatsuno, who is a priceless ally in both prosecution and disputes. Ascending to the gold tier for litigation this year, prosecutor Kensaku Takase is “absolutely a pleasure to work with” and the first choice of many of the largest domestic and global brands. “You can rely on him without any concern of his ability.” Aside from disputes, Takase specialises in portfolio management, brand-heavy mergers and acquisitions, and trademark commercialisation. He often works with similarly praised Yosuke Takenaka. “You can ask them about any trademark/IP issue without any concern about their ability.” “Their communication style is impeccable, professional yet friendly. We are constantly in awe of how dedicated they are to us.”

Gold - Firms

Baker McKenzie provides “clear, concise and creative solutions on a cost-effective basis”. The firm attracts a plethora of big-name brands to which it gives comprehensive IP services encompassing everything from routine filings to complex litigation. Prioritising quality and a business focus, IP group leader Juan Pablo Concha Delgado elevates the practice. He’s a seasoned expert who “exhibits the highest level of skill in both trademark prosecution and enforcement”. Yuliana Salamanca is also comfortably at ease with the most intricate and complicated matters and earns praise: “Salamanca is very responsive, thorough, conscientious and diligent and goes above and beyond for her clients.” Recently the pair have successfully represented 3M in a complex opposition and registered strategically important marks DESAFIO for leading brand PepsiCo.

Gold - Firms

Baker McKenzie runs a fully integrated IP practice with expansive global reach and serves as a reliable business partner to brands seeking to cement their presence both locally and further afield. The Prague-based group has been busy lately, managing portfolios and devising strategies for the likes of Swarovski and Whirlpool, as well as enforcing L’Oréal’s rights in physical and online marketplaces. It readily assists smaller entities and entrepreneurs too: its recently launched ‘Baker McKenzie for Startups’ project aims to equip fledgling IT and tech companies with the right tools to build their brands. “A leading practitioner with excellent know-how”, Jiří Čermák relishes instructions with IT elements. Domain name disputes are a particular specialty: the practice group lead is an arbiter for ‘.eu’, ‘.com’ and ‘.cz’ domain name alternative dispute resolution proceedings, and has represented a number of prominent clients in this context, from Skoda Auto to Calvin Klein. He is also a frequent speaker at conferences.

Bronze - Firms

Baker McKenzie provides a cradle-to-grave trademark offering not only domestically, but across the continent and worldwide through the firm’s extensive international network. Always one step ahead, it has lately been refining its global IP management tools, incorporating artificial intelligence (AI) into its procedures to superb effect. “Baker McKenzie always aligns its advice with business interests and the long-term vision of its clients, asking the right questions and providing customised strategies based on each unique situation.” On the prosecution front, it has been counselling both British American Tobacco and Fitbit; while on the contentious front, it has been handling a sweeping anti-counterfeiting campaign for Calvin Klein and representing Fedex in a trademark infringement dispute with a German rapper. Running point on these are Michael Fammler and Rembert Niebel, two versatile practitioners who receive high acclaim from patrons. “Michael is the perfect partner for start-ups, but his level of dedication and support does not change a bit when a company is further along its journey. His foresight in navigating the right strategy is second to none.” Niebel is hailed as “a personable, intelligent and diligent attorney who always provides the best possible service for clients. His meticulous approach is commendable and he is a true expert in his field”.

Gold - Firms: prosecution and strategy

Gold - Firms: enforcement and litigation

Any entity with the slightest knowledge of the Hong Kong trademark landscape will attest to the dominance of Baker McKenzie on the market. Big-name players such as Sony and Starbucks place full confidence in the IP department’s comprehensive offering and longstanding track record of success. Sources rave about the worldwide reputation of its IP work, it “has a global network, which is an ideal match for the company’s global business requirements”. What sets the outfit apart is its market-leading Greater China practice, the strategic alliance with FenXun Partners as well as its own domestic filing agency in Beijing, all of which are ideal for those seeking a springboard into mainland China. Further, the ensemble is well-positioned to offer a top-rated service, which synthesises its unparalleled local expertise and global network. The high-profile Loke-Khoon Tan leads the way and is always able to galvanise the crew to “provide pertinent advice and desirable results, which properly serve business needs”. A savvy IP practitioner with unrivalled expertise in the life sciences field, Isabella Liu leads the practice in this sphere, particularly with regard to technology licensing. Major players in the fashion industry benefit from Shih Yann Loo’s advice and representation in relation to several high-stakes cross-border litigations. Maria Smith and Ruby Yu Ting Chan are portfolio managers par excellence with a flair for devising global brand protection strategies. Many Fortune 500 brands call on Smith for her honed IP portfolio management skills, while Chan’s expertise and experience working with top-tier clientele has established her reputation as one of the most sought-after IP lawyers in the city. A pioneer in the Sino-Hong Kong IP practice, luminary Clifford Borg-Marks is now an of counsel at the Hong Kong office and has been consistently scoring successes in the trademark scene.

Gold - Firms: prosecution and strategy

Gold - Firms: enforcement and litigation

Baker McKenzie is a mighty force on the global trademark scene, managing over 35,000 trademarks for around 5,000 individual clients. Its Russian outpost is a key component in its worldwide offering and also provides a first-class domestic service, as the stats bear out: as an example, it has secured well-known status for 35 of the 224 trademarks recognised as such in Russia. Many of its attorneys have served stints at Rospatent, granting them invaluable insight into its inner workings; while the judicious integration of cutting-edge technologies – such as customs enforcement tool MAPS – yields generous time and cost efficiencies. Its cosmopolitan clientele includes leading Russian search engine Yandex, the GSK group and Korean food producer Paldo. Handling prosecution for the latter – and obtaining well-known status on its behalf – are Denis Khabarov, Pavel Gorokhov, Eugene Arievich and Galina Grishanova. Khabarov heads the IP practice across Russia and the Commonwealth of Independent States (CIS) and is a safe pair of hands for even the most complex cross-border trademark disputes. An authority on parallel imports, he has helped to shape the relevant Russian and Eurasian regimes for the past 10 years. Gorokhov is a prolific prosecutor known for his staggering success rate in invalidity actions. Elder statesman Arievich is perhaps the best-known IP practitioner in Russia – he previously fronted the firm’s IP practice across the whole of the CIS for 22 years and continues to share his worldly wisdom with companies around the globe. Grishanova has likewise cultivated a lofty profile during her 20-plus years in the field; her previous experience as an examiner at Rospatent informs her work to this day. Also on board are Darya Ermolina and Marianna Grigorova. Ermolina is a creative and passionate litigator who knows the pharmaceutical and media sectors inside out. Trademark and domain name all-rounder Grigorova receives glowing feedback from the market: “Marianna is responsive, clear in her communications and provides a cost-effective service. She can identify clients’ priorities based on their business needs and present pragmatic proposals, and shows determination when facing difficulties from the other side.” Heading up the transactional and contractual IP sub-division at the Moscow office, Margarita Divina has a flair for the fine print of IP-related transactions, licensing deals and franchising arrangements. Contractual and licensing matters and brand strategy are meat and drink to Yuri Yahin, who is another familiar face at Rospatent.

Silver - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

As the only international law firm in the WTR 1000 Switzerland rankings, Baker McKenzie has a lot to offer its illustrious clientele. Its comprehensive suite of services is paired perfectly with a vast global network, enabling brand owners to advance their interests locally and further afield. It also adopts an industry group approach, building teams around patrons based on the sectors in which they operate, which makes for a truly holistic offering. Division lead Eva-Maria Strobel is a preferred choice for highly strategic work and asset enhancement. She has lately been coordinating Perry Ellis International’s Europe, Middle East and Africa portfolio; and linked up with Michael Treis to battle it out for German mail order and e-commerce company Otto Group in a trademark and unfair competition spat with Otto’s. Treis has been part of the Baker McKenzie family for over 30 years, contributes richly to the practice and serves as a repository of trust for major brands such as Apple, Cisco and LVMH.

Silver - Firms: prosecution and strategy

Gold - Firms: enforcement and litigation

The Taiwan branch of global juggernaut Baker McKenzie enjoys an eminent reputation as the leading IP practice. Boasting longstanding relationships with TIPO and law enforcement agencies, the team works hand-in-hand with the IP police force to conduct prompt raids on counterfeiting operations. Supported by Baker McKenzie’s global network, its much-acclaimed multi-jurisdictional dispute resolution practice is unmatched by any of its local peers. Its star IP litigator Grace Shao has shrewd litigation skills and unparalleled industry expertise in the technology, media and telecoms and pharmaceutical sectors. She led the team to win for Louis Vuitton Malletier in a highly publicised infringement case in relation to the brand’s well-known monogram trademarks. She is supported by associate partner Monica Chao, who is well-versed in all areas of trademark law and is an integral part of the IP practice. Experienced technology, media and telecoms practitioner Jo-Fan Yu continues to aid the trademark team with her immense industry knowledge and high-profile litigation experience.

Silver - Firms: enforcement and litigation

Gold - Firms: prosecution and strategy

Recommended - Firms: transactions

With over 600,000 trademarks under its watch, Baker McKenzie has one of the largest trademark practices of any firm worldwide. The UK contingent is a crucial cog in this well-oiled machine and tends to the interests of some of the largest multinationals on the planet. Unilever is just one of the many brand juggernauts that engage it for comprehensive IP counsel: in recent months the firm has filed over 220 UK and EU marks on its behalf, as well as acting in 40 oppositions and advising on its €4.6 billion acquisition of GSK’s Health Food Drinks portfolio – a deal which saw stiff competition from the likes of Nestlé and the Coca-Cola Company. Ben Allgrove, Michelle Blunt and Jessica Le Gros have all played a role on these instructions. Allgrove is a digitally minded analyst and licensing expert with knowledge that spans trademarks, copyright, privacy and AI. Blunt heads up the London IP team and excels at shepherding IP-related M&A deals to close – one recent example being Simon Cowell’s acquisition of client Sony Music Entertainment’s global joint venture company which owns TV formats Got Talent and The X Factor; she often works at the intersection of intangible assets and tax law. Le Gros leads the brand management practice and oversees more than 200,000 trademarks for household names including HSBC, Abbott and Christie’s. On the contentious side, highlights have included representing Abbott in a UKIPO opposition; FedEx in domain name infringement proceedings; and Neom Organics in a dispute with Public Investment Fund in relation to the latter’s attempts to secure UK trademark protection for Saudi Arabian smart city Neom. All three pieces were seen to by Hiroshi Sheraton and Rachel Wilkinson-Duffy, with Julia Dickenson joining them on the latter case. Life sciences-focused Sheraton splits his time between cross-border patent and trademark work and regularly coordinates global litigation and international brand protection strategies; while future Chartered Institute of Trade Mark Attorneys (CITMA) president Wilkinson-Duffy advises on global filing programmes, acts in trademark and domain name disputes, and thrives at the intersection of trademarks and regulatory law. Competitors call her “extremely sharp”. Dickenson is a brand litigation ace who has made the fashion and luxury sectors her own; her career highlights include vital representation of L’Oréal in a High Court dispute. Further contentious firepower comes from Michael Hart, who is likewise a regular before the High Court, the UK Supreme Court and the CJEU, but also finds time to advise on major prosecution projects. His broad remit stretches beyond trademarks to encompass copyright, designs and trade secrets.

Bronze - Firms

Baker McKenzie’s Paris outpost is home to nine accomplished IP practitioners, each of whom is dedicated to “finding the most sustainable and effective solutions for clients”. “They are very good at adapting to industry sectors and getting to grips with the key issues facing clients. It is important to be able to provide targeted answers and advice, and Baker McKenzie always delivers.” With support from the firm’s sweeping international network, they provide both contentious and advisory support to a litany of household names, such as Moët-Hennessy, British American Tobacco and Unilever. Taking care of all three is Virginie Ulmann, who receives acclaim for her “adaptability, focus and wide trademark expertise”. Confident on both the contentious and non-contentious fronts, she also deals with patents, designs and unfair competition issues in her practice. Alongside Ulmann on the Unilever brief is Nathalie Marchand, who pulls out all the stops whether she is managing portfolios, fighting in civil and criminal court cases, or ironing out the complexities of IP-related M&A deals.

Silver - Firms

Baker McKenzie has five offices in Mexico and a team deeply rooted in the domestic IP scene – one which happens to have access to a global trademark talent pool and some of the most advanced legal tech tools in the world. This puts it in pole position for Mexican, regional and global portfolio management, which are focal areas for local head of trademarks Gresly Marcano and her team. Marcano advises Whirlpool in connection with clearing and filing key brands for new products throughout Central and Latin America; British American Tobacco is another notable client, which the team has also recently been supporting in connection with new product launches, doing much to strengthen its reputation as one of the world’s most international tobacco groups. With her on these matters is head of the Mexican IP practice Fernando Robles-Pesqueira, a senior strategist who excels not just on brand protection tasks but also complex litigation. He and leader of the copyright, media and enforcement practices Carlos Davila-Peniche often deploy together, such as for Caterpillar in a recent UDRP proceeding before the WIPO. Both draw praise from the market: “Fernando is a highly responsive, reliable and skilled lawyer who always manages to exceed high expectations.” “Carlos adopts a business-focused approach. He reads the risk profile of cases accurately and is a fearless and creative lawyer.”

Silver - Firms

Hegymegi Barakonyi és Társa – the Hungarian avatar of international juggernaut Baker McKenzie – combines domestic insight with a global outlook. Providing the full set of services, from trademark and domain name registration to the coordination of enforcement programmes and representation in infringement proceedings, the group is a potent one-stop shop that can meet clients’ every need across more than 60 jurisdictions. Portfolios under its stewardship include that of British American Tobacco; it has also recently gone out to bat for a US fashion brand in an infringement spat and for a British consumer goods company in commercially crucial trademark opposition proceedings. Driving the practice are Zoltán Hegymegi-Barakonyi and Zsófia Lendvai. With a quarter-century of experience under his belt, Hegymegi-Barakonyi is an IP and unfair competition expert who provides game-changing counsel in infringement proceedings and licensing and parallel trade scenarios. “Clever and well-known” IP head Lendvai is a prolific strategist, lecturer and public speaker who earns fulsome praise from the market. “I can only talk about her in the highest terms,” enthuses one peer.

Silver - Firms

Of Baker McKenzie, one long-term client comments: “It has gained the respect of our entire trademark team, legal department and business leadership. We work with it regularly on search and clearance, registration, opposition and enforcement matters and in complex negotiations and find the team to have a great knowledge of our business and market. Its attorneys are extremely professional and a valuable resource.” The key contact for this referring company – and many others – is head of Chicago IP David Davis, an all-round trademark expert who “gives practical and commercial advice that is well-balanced in view of legal and business risk”. The specifics of his recent activity cannot be disclosed, but his highlights from the past year include directing global brand strategy for top names in life sciences, consumer products, software and other sectors. He makes a highly effective pairing with Shima Roy, a savvy tactician who takes the local lead on trademark litigation. Among the firm’s brightest future leaders, Rebecca Lederhouse understands the in-house perspective and knows how to line up brand and business strategies.

Gold - Firms: enforcement and litigation

Gold - Firms: prosecution and strategy

Baker McKenzie’s Australian IP team, which spans Sydney, Melbourne and Brisbane, has a superb command of domestic trademark law and practice. The outfit also navigates global matters brilliantly, boasting a vast network of trademark specialists. Further, the IP group does not shy away from connecting with experts in other practice groups in order to provide a comprehensive service, for it recognises the need to understand key industry requirements and developments. IP and regulatory expert Elisabeth White’s collaborations with healthcare experts relation to the response to the covid-19 pandemic is a case in point. This approach makes for an agile and tailored service, which is further enhanced by the firm’s proficiency in developing innovative IP tools to help streamline global protection and enforcement efforts. In this regard, the Australian ensemble has played a significant role in developing Baker McKenzie’s global anti-counterfeiting and customs seizures portal and database. In this cohort is Robert Arnold, a cross-border dispute expert who constantly collaborates with his colleagues across the Asia-Pacific region in high-stakes, multi-jurisdictional litigations and brand protection schemes. As one of the most experienced IP practitioners in the region, he previously led Baker McKenzie’s IP practice in China with great success and has since brought his wealth of practical knowledge to the Sydney office. Alongside him is the leader of Australian Trademark group Byron Angelopulo, whose years of legal practice span commercial intellectual property and tax. Trusted by some of the world’s most valued brands, he advises on a wide array of trademark and transactional issues. Equally adroit at IP commercialisation is “extremely competent and professional” Jonathan Flintoft, who has an enviable track record of hammering out franchising and licensing agreements and is known for his deft prioritisation of business needs. Also praised for his regional trademark portfolio management nous, Flintoft is a highly sought after all-rounder in the trademark arena.

Silver - Firms

As part of a global law firm with extensive cross-border capabilities, Baker McKenzie’s Argentinian contingent delivers comprehensive solutions to a prestigious domestic and international clientele. Focused on “quality instead of quantity”, its “outstanding professionals” possess immeasurable IP knowledge and “handle matters with interest and care”. Head of the local IP group and regional thought leader Bernard Malone stands out as highly recommended. The “excellent IP practitioner” has “a keen eye for a prompt resolution, quickly resolving any possible conflicts”. Managing the worldwide portfolios of several well-known brands, he has particular aptitude for pharmaceutical issues: he recently advised the 3M Company and local pharmaceutical player Roemmers with the coordination of filing and enforcement campaigns. The firm also has a robust anti-counterfeiting division, which sees Malone and his team coordinate closely with customs officials to seize and destroy infringing goods, and pursue civil and criminal actions. Last year, the team cleared the market of more than 6,000 fakes and subsequently filed eight civil and criminal suits against counterfeiters on behalf of Victoria’s Secret.

Silver - Firms: enforcement and litigation

Bronze - Firms: prosecution and strategy

Hailed as “both professional and compassionate”, the Spanish IP professionals at global juggernaut Baker McKenzie make superb use of the abundant firm-wide resources at their fingertips. Leading the line in Barcelona, Cristina Duch is a trusted ally to prominent brand owners in myriad industries, which appreciate her “effective, prompt and acute legal thinking”. Taking charge in Madrid, María Dolores Garayalde covers everything from portfolio management to infringement disputes and IP-related transactions. She is also on hand to provide answers to all manner of advertising questions.

Silver - Firms

Baker McKenzie is one of the biggest names in IP worldwide, with experts on five continents combining seamlessly to ably assist its discerning multinational clientele. The Almaty outpost is a vital cog in this global offering, safeguarding the marks of some of the largest and most prestigious global brand owners in sectors ranging from oil and gas to fashion. It has a bird’s-eye view of the local and regional landscape, and offers creative, cost-effective solutions. The litigation division is captained by Andrei Yorsh, while Nurgul Abdreyeva takes charge on the transactional side. Yorsh puts in game-changing performances in disputes not only in Kazakhstan, but also in neighbouring countries such as Uzbekistan, Kyrgyzstan and Tajikistan. He has also helped to shape the national and regional IP regimes through memberships of the Kazakhstani Ministry of Justice IP Working Group and the IP Working Group of the Eurasian Economic Commission. Abdreveya spent time training in Japan and has a flair for the nuances of cross-border transactions and the finer points of IP regulatory issues.

Silver - Firms

Recognised in Austria and throughout the world as a legal titan, Baker McKenzie appeals to those seeking effective and efficient counsel on a broader scale. The side offers a comprehensive range of services to well-known domestic and international brands, with its experienced practitioners working hand in glove with colleagues across its global network on a wide range of brand-related issues. The Viennese contingent received a boost with the arrival of former Schwarz Schönherr lawyer Michaela Petsche in February 2021. Petsche brings potent contentious firepower to the mix and is characterised by her “meticulous work, comprehensive knowledge and dedication to clients”. Peers were also quick to highlight the move: “Baker McKenzie has strengthened its practice with one of Austria’s best up-and-coming practitioners. Michaela is a tough nut to crack as an opponent and it’s a great achievement on the firm’s part.” Lately, Petsche and department lead Lukas Feiler have been handling an ongoing trademark infringement suit involving two internet giants, the outcome of which could alter the social media landscape in Austria and the European Union. Lukas is hailed as “a top partner whom patrons can fully trust”: “His flexibility and creative thinking bring about exceptional results – brand owners are in good hands.” Rounding off the team is the versatile Martina Grama, who has been assisting F.LIST with its global portfolio and advising it on protection and enforcement. “Prompt and proactive, Martina is super-hands-on and has a practical perspective on commercial challenges.”

Highly-recommended - Firms

An undisputed heavyweight player in the China IP scene, global juggernaut Baker McKenzie’s unique position on the market earns it some of the most valuable brands as clientele. Its Beijing IP agency subsidiary and joint operation with Shanghai FenXun Partners truly set it apart from the rest of the international firms – Baker has full command of Chinese law and is capable of filing marks and litigating without assistance from any domestic agencies. The firm’s dominance in China is best encapsulated by one patron’s glowing review: “Its unparalleled local and global network, full-service IP capability and tailored industry specific advice, established relationships with local authorities, as well as their good understanding of the business issues for the industry makes the Baker team unrivalled”. While partners in the IP department are spread across offices in Hong Kong, Beijing and Shanghai, they work perfectly in unison and cater to service users’ every need with precision and efficiency. A doyen of IP enforcement and litigation, Andrew Sim in Hong Kong is a discerning choice when it comes to complex cross-border trademark litigation matters. Along with FenXun’s Aggie Liu, the brilliant pair prevailed for Starbucks in five separate trademark infringement lawsuits, which became landmark decisions on the determination of fair use in judicial practice. The brief has also been included in the 26th batch of guiding cases of the Supreme People’s Procuratorate in 2021. One source raves that “Andrew has been an amazing business partner in China. He always provides thorough, clear, concise and prompt advice that covers all aspects of issues raised.” IP litigator Liu covers all bases of contentious practice, from initial litigation strategy, pre-trial relief to trial proceedings and the enforcement of court judgments. “She well demonstrated high professionalism and commitment, which brings us more-than-desirable results.”

Gold - Firms

Baker McKenzie stands as one of the most prominent international law firms on the Ukrainian trademark landscape, offering advice and assistance not only at a domestic level, but across the entire Commonwealth of Independent States (CIS) region and worldwide. In the last year alone, it has counselled British American Tobacco on its trademark strategy in Ukraine; masterminded Unilever’s programme of filings and oppositions; and supported pharmaceutical manufacturer Berlin-Chemie in a dispute against a generic competitor. Spearheading the Kyiv practice is Ruslan Drobyazko, who takes to enforcement and transactions work with equal flair and always places commercial realities front and centre. His top-notch team includes the likes of Oleksiy Stolyarenko and Myroslava Koval-Lavok. The coordinator of the IT/TMT industry group for the Kyiv office, Stolyarenko is admitted to practise both in Ukraine and in the state of New York, and splits his time between transactional and contentious briefs. Associate Koval-Lavok is an all-rounder who serves as a trusted guide for brand owners.

Gold - Firms

Baker McKenzie sets the standard when it comes to trademark practice in Thailand; it not only provides a superlative service to its service users but contributes much to the development of the country’s IP laws and policies. Best known for its world-class portfolio management skills, the crew makes smart calls on the enforcement and litigation side, too, giving rights holders complete confidence that things will be handled the right way, whatever comes up. Several names stand out on a squad comprised of more than 20 dedicated IP lawyers, including Asian Patent Attorneys Association president Say Sujintaya, IP co-head Dhiraphol Suwanprateep, infringement litigation and anti-counterfeiting sharpshooter Tanakrit Tangburanakij and well-rounded IP, advertising and competition law expert Nont Horayangura. Each bring something special to the table: Sujintaya is incredibly versatile, being an effective global portfolio manager, savvy commercial IP lawyer and hard-hitting litigator; Suwanprateep’s blend of IP and technology expertise gives him the upper hand when it comes to protecting intangible rights in the online environment; Tangburanakij maintains excellent relations with Customs and other authorities and strikes hard and fast against infringers; and Horayangura has advanced international knowledge, which he puts to securing immediate and strong protections all over the world for his following.

Bronze - Firms

Baker McKenzie’s Chilean team engages in cutting-edge brands work in a wide variety of industries, acting on behalf of leading global companies in alignment with colleagues across the firm’s vast network. Skilled in the art of trademark prosecution, the group also demonstrates proficiency in resolving criminal infringement issues, working in close cooperation – and to great effect – with the police’s special IP crimes division and the Public Prosecutor’s Office. For complex filings, practice head Valentina Venturelli is the person to call: she has a sterling track record overcoming INAPI refusals to get rights on the register for the likes of Abercrombie & Fitch, Michael Kors and software corporation SAP. New to the listings this year is international trade and customs expert Sebastián Doren, a go-to for anything counterfeiting related. He recently assisted a leading consumer electronics company with two major investigations.

Bronze - Firms

With its unique technology platform and enviable offshore capabilities, Baker McKenzie Belgium makes it its mission to provide effective, efficient strategic solutions for large portfolios, saving clients time and money; it is also a first port of call for infringement and anti-counterfeiting matters. The efforts of team captain Koen De Winter have been fundamental to its success on the ground: “Koen is a fantastic litigator who provides first-class counsel and has an incredible wealth of knowledge. He is a pleasure to work with.” Trademarks, designs, copyright and unfair competition litigation, as well as non-contentious work, all fall within his wheelhouse. Promoted to counsel in 2021, Michaël De Vroey showcases broad industry insight and brings great energy to the practice. He recently represented Antwerp-based clothing company Âme before the EU General Court in a suit over the likelihood of confusion between ÂME and Italian mark A.MEN.

Silver - Firms

International giant Baker McKenzie is a leading IP force in a number of countries and, due to its regional organisation, its Toronto office can call on its extensive North American legal network to provide expert assistance across a variety of industries. It provides particularly impressive portfolio management services, with a unified team that has been exclusively handling Unilever’s global trademark portfolio – one of the largest portfolios in the wold. Overseeing the division and co-leading the portfolio management practice is the “approachable and personable” Christopher Aide, who “stands out for his ability to understand his clients’ businesses and provides advice that is consistent with, and supportive of, the business strategy. Christopher encourages knowledge sharing between all parties and is open to reciprocal learning and improvement”. He is joined by “go-to counsel Stephanie Vaccari, one of Canada’s most accomplished practitioners. She is practical, business-savvy, and backed by deep expertise. Her advice is not only spot-on, but she can also address complex commercial problems in a realistic and cost-effective manner”. Also receiving warm feedback is anti-counterfeiting ace Jim Holloway: “Jim is fantastic. He has been an integral part of creating our company’s enforcement strategy, which is critical given that we are a newcomer to the Canadian market. He can be counted on for practical legal advice that takes into account the realities of a business”.

Gold - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

One of the longest-serving international firms on the Polish market, Baker McKenzie has maintained a strong foothold on the local IP scene since 1992. Clients benefit from unrivalled international resources, a highly qualified team and a wonderfully comprehensive service. The side’s anti-counterfeiting offering is exceptionally strong too, with the group having recently assisted Calvin Klein with several customs and criminal anti-counterfeiting proceedings. Running point on this, Marcin Fijałkowski was instrumental in clearing approximately 10,000 fakes from the market and securing damages for the fashion house. The department co-lead is hailed as a “talented litigator, trusted portfolio manager and savvy negotiator” – particularly on behalf of players in the life sciences, healthcare, tobacco and fast-moving consumer goods (FMCG) sectors. In another recent highlight, he has been working with Katarzyna Tobiasz-Dumania on an ongoing infringement dispute for Unilever. A safe pair of hands in patent and trademark matters, Tobias-Dumania has a vibrant practice and navigates the contentious/non-contentious divide with ease. “One of the most experienced and prominent practitioners in the country”, Marek Rosinski “has an excellent understanding of IT and IP, which – coupled with his business-minded perspective – makes for very well-considered judgements. He identifies clients’ needs, always looks for new commercialisation opportunities and weighs up both the risks and the rewards of each”.

Gold - Firms

Capitalising on its exceptional knowledge of international IP standards and approaches, Baker McKenzie continues to play a strong hand in the development and improvement of the IP system in Vietnam – making it a trusted guide to brand owners as they navigate the local market. Thoughtful and thorough in its preparation and compelling in its evidence and arguments, the team is adept in all areas of trademark practice with individuals such as IP group leader Manh Hung Tran setting a perfect example of dynamic versatility. Tran is a devoted champion of intellectual property who represents clients with precision as they procure and monetise valuable IP rights and with great tenacity as they enforce them in civil and criminal infringement litigation. Several of his colleagues demonstrate impressive range, too: Minh Tri Quach takes swift and decisive action in anti-counterfeiting scenarios, is confident and poised in business dispute resolution and knows how to negotiate and draft commercial IP contracts; efficient brand manager Thi Kieu Hoa Tran is agile in representing patrons before NOIP and in trademark infringement matters and domain name disputes; and WTR 1000 newcomer Hoang Nguyen Hai – one of the set’s future leaders – is an experienced enforcer and top franchising expert. All these individuals, alongside other colleagues, are “attentive, responsive professionals with a tremendous work ethic and a focus on the needs and budgets of clients”.

Silver - Firms

Global juggernaut Baker McKenzie remains a potent presence in Venezuela despite the recent departure of long-time local IP leader Dianne Phoebus, who has relocated to the United States to take up the newly created role of lead knowledge lawyer for a healthcare industry group. With Laura Rada now captaining the practice, the firm is ideally placed to continue providing the A-to-Z support for which it is well known. According to sources, “Laura is a great professional – one of the best in the country” – and a “deep thinker” when it comes to intellectual property. On behalf of numerous household-name companies, she gets dizzying numbers of trademark applications through to successful grant with the minimum of fuss.

Bronze - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

Within the context of the firm’s mighty global trademark practice, Baker McKenzie’s New York team is of critical importance, including as it does Pamela Church, chair of the North American IP and technology practice; Lisa Rosaya, an impeccable brand manager with a long list of top clients; and Josh Wolkoff, a recently elected partner who runs point for the US copyright and trademark litigation division. Speaking to this pivotality, one source comments: “We operate worldwide and Baker McKenzie is the one-stop shop we can trust to handle all our trademark issues professionally. With the firm, we don’t have to waste time finding the right contacts in certain jurisdictions, but have an amazing network at our fingertips. The firm has many offices and some closer to us than New York, but we choose Pam Church as our relationship partner because of her combination of trademark law knowledge and keen business sense. She has huge experience advising in-house counsel on how to structure and manage their IP in line with their commercial goals. We’re also especially grateful for her responsiveness – she reverts to us almost immediately to let us know she is handling whatever problem or issue we have raised.” Similarly, “Lisa understands and appreciates her clients’ business needs and offers clear and practical solutions. She has exceptional knowledge of brand and marketing strategies in the fast-moving consumer goods area”. Wolkoff is also cut from the same cloth – he isn’t a win-at-all-costs litigator, but nimbly adjusts strategies in line with the practical outcomes that rights holders are looking to achieve. Proficient in the transactional domain, he sees the big picture and thinks long term, which is helpful in a settlement context. All three lawyers represent illustrious clients: to give a sampling, Church assists Lumileds with global strategy and portfolio management; Rosaya supports Unilever and Swarovski; and Wolkoff acts for HSBC in connection with all its US prosecution and disputes matters.

Silver - Firms

Baker McKenzie has a dynamic practice in Texas fronted by Dyan House, who consistently leads her team to satisfying successes in TTAB proceedings, court litigation and anti-counterfeiting cases. House et al also maintain and uplift the wider firm’s reputation for astute portfolio management, as the feedback attests. One Fortune 500 client reports: “Dyan oversees prosecution for us worldwide and advises us on many day-to-day trademark issues. She is extremely knowledgeable regarding our business units and their structure, and works closely with members of our in-house team to organise and coordinate a major cross-border effort, which she carries off brilliantly.” Another international industry leader cites House as “one of the most responsive, clear, proactive and commercial practitioners”. In view of the number of top brands assisted by the group and the range of matters on which they are capably supported, Baker McKenzie moves up to the silver tier in this year’s Texas listings.

Bronze - Firms

Global juggernaut Baker McKenzie has more than 170 dedicated IP professionals stationed in Europe alone, handling everything from portfolio management to licensing and transactions. Locally, it has recently taken over the portfolios of some prestigious brands in the regulated industries, as well as acting for a massive multinational conglomerate in enforcement proceedings. On the back of its sterling work efforts and continued growth in Slovakia, the firm makes its debut in the WTR 1000 rankings this year. For potential instructions, Prague-based Jiří Čermák is the first port of call.

Recommended - Firms

International behemoth Baker McKenzie has stayed committed to the fast-developing country since 2014. Thoroughly benefited from the firm’s global reach, the Yangon outfit draws on worldwide expertise and frequently collaborates with its colleagues across Asia-Pacific to dispense holistic strategic advice to regional and international patrons taking their first steps into the Myanmar market. One exceptional achievement for the trademark team is that it has assisted clients in transitioning more than 1,500 trademarks for registration under Myanmar’s new electronic registration system. IP and technology lawyer Chadd Concepcion oversees the Yangon IP squad and is praised for his extensive IP and local market expertise.

Recommended - Firms

McKenzie LLP (London)

Highly-recommended - Firms

A member firm of Baker McKenzie, Helmy Hamza & Partners brings a blend of rich international resources and impressive local knowledge to the table. The forward-thinking IT team has a flair for helping clients to achieve their commercial objectives through innovative prosecution strategies; and in contentious scenarios, it deploys everything in its enviably deep enforcement toolbox to bring matters to a successful close. Samir Hamza is the first port of call for potential instructions.

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