The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Bronze - Firms: prosecution and strategy
Bronze - Firms: enforcement and litigation
A staunch protector of myriad famous brands, Baker Botts has a complete command of trademark and related areas of law, enabling it to support rights holders in satisfyingly holistic fashion – something it does with a strong business focus. Notable recent developments include the 2021 promotion of Suzanne Hengl, who has significantly enriched the trademark practice by expanding the firm’s advertising capabilities. The newly minted partner acquits herself with distinction in all endeavours and has been rewarded by major clients transferring all their trademark matters to her care. Her day-to-day counselling is perfectly pitched, her management nous refined and her negotiation skills on point – which all feeds into outstanding results.
Silver - Firms
Just as it does on the patent side, Baker Botts offers a comprehensive suite of trademark-related services; its strength in depth in all areas of IP gives it a significant edge. “It brings impressive resources to the table and provides high-level – and international – expertise no matter what the subject.” Zooming in on the branding, advertising and copyright group brings Elizabeth Rucki into sharp focus as one of the best of her generation – not just in Texas, but in the entire country. One source comments: “Elizabeth is always looking out for us and really puts her clients first. Interacting with her is like communicating with a member of our own team.” Another adds: “She is smart and practical, and has a calm and friendly demeanour. She manages our trademark portfolio and is closely involved in brand creation; I trust Elizabeth and know she is there to help us when we are in a pinch.” Proficient at taking the lead on matters, she also regularly links up with practice leader Paul Reilly, a sought-after counsellor on wide-ranging topics including clearance, corporate rebranding, licensing, prosecution and more. He is also a seasoned litigator whose refined strategic sensibilities serve him well in disputes.