AWA

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

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AWA Asia’s China trademark practice continues to grow from strength to strength. Fifteen professionals stationed in China and Hong Kong provide “personal and timely services of the highest quality” to a primarily European clientele across a range of sectors while being “flexible on cost to accommodate clients’ budgets”. Brand owners seeking assistance on all kinds of IP issues in China value the “depth of expertise, speedy turnaround and ability to translate local legal concepts into relatable terms”. Much of the firm’s success in Asia can be attributed to the “brilliant legal strategist and admirable leader” Ai-Leen Lim. Managing the Hong Kong headquarters and the Chinese IP consultancy in Beijing, she “not only meets expectations, but far surpasses them”. Her personal qualities and “thoughtful and kind nature” have allowed her to build a loyal client base where she “treats clients like friends”. Not only do they benefit from “clear and concise guidance that won’t break the bank”, they “love working with Ai-Leen”. Foreign associates are just as enthusiastic: “Ai-Leen excels because she always adds value and treats every matter with care.” “She has a keen understanding of the law in China and Hong Kong. Above all, she is pragmatic and assertive when facing challenges. I love that she is able to look at complex issues from every angle and seems to automatically know the perfect and most expedited solution.” Ashley Zhao is another member of the “diligent, practical and business-oriented” team, providing “clear guidance on challenging aspects of trademark law in China”.

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With over 350 people in 21 offices spanning Europe and Asia, and a carefully cultivated peer network, AWA cuts a dash on the global IP stage. For in-house counsel seeking diverse teams to partner with that have talented professionals not just at the top, but throughout the ranks, it is increasingly distinguishing itself, thanks to its cosmopolitan outlook and emphasis on high-quality training. A commitment to innovation also helps to set it apart: it has made conscientious efforts to develop and invest in digital tools that make clients’ lives easier, and to better integrate its international offerings. Key contacts include Denmark’s Anette Rasmussen and Claus Marcussen; Swedish lawyers Gustav Melander, Kristian Martinsson, Lars Pettersson and Ted Hagman; and, of course, Ai-Leen Lim, who takes charge in Asia.

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Few can rival the strength in depth, geographical reach and international presence of AWA. Resolutely committed to intellectual property, the powerhouse has 19 outposts around the world, including in Beijing and Hong Kong, and also recently set up shop in Norway. It is thus ideally placed to assist budding entrepreneurs and multinational conglomerates looking to establish and protect their rights worldwide. “A safe pair of hands for any trademark matter, Anette Rasmussen stands at the forefront of legal developments both at home and abroad”; as testament to this, she was appointed president of the European Communities Trademark Association in 2020. The charismatic lawyer is a repository of trust for clients such as Pandora, Starbucks and The Glenmorangie Company. Well versed in the art of prosecution, Claus Marcussen has spent more than two decades working with Danish and EU marks as well as Madrid Protocol Registrations.

Firm Profile

AWA is a leading IP firm with over 350 employees across 19 offices in Belgium, China, Denmark, Hong Kong, the Netherlands, Norway, Sweden and Switzerland.

We believe tomorrow is today’s emerging business – rising up from untapped potential within established industries and start-ups. No matter the size or industry, we help our clients create business out of their ideas and innovations.

AWA was founded in 1897 by Swedish engineer Anders Wilhelm Anderson. His initials form our company name and remind us of our proud history.

We supply the full range of IP law services in prosecution, dispute litigation, aftermarket services, legal advice, strategy and commercialisation. Our IP professionals are experts in patents, trademark, designs, copyright and domain names.

AWA has close to 200 IP specialists (including 70 European patent attorneys and 35 European trademark and design attorneys) helping over 4,300 clients in almost 60 countries with all aspects of their IP needs. Our management team is 60% women, 40% men.

What sets us apart

Global reach

AWA has a presence in Europe and Asia with an extensive network of qualified preferred partners. We can handle your IP needs throughout the world and follow up in real time.

Diversity

Our people come from diverse backgrounds with practical industry knowledge. Their technical capability means that they understand the small details and how this differentiates you in the marketplace. AWA is 100% owned by its employees and we pride ourselves on our comprehensive trainee programme for future IP leaders.

Strategy

We focus on the long term; building a business is a journey that requires strategy. We support companies throughout the corporate cycle to protect and enforce IP rights, but to also identify and capture the value of intellectual assets.

Digital innovation

We live in the digital era and are constantly searching for tools that reduce workload and save time. From the AWA Client Portal to our domain management services and PatAlert, we are innovating the IP tools of the future.

AWA Asia

Part of the AWA Group, AWA Asia supports and manages international clients’ IP needs throughout the region with a head office in Hong Kong – a location known for its successful business environment, world-class infrastructure and effective legal system.

Our Beijing office is our wholly owned licensed trademark agency, allowing us to file and enforce trademarks directly before the China Trademark Office and the administrative authorities, without the need to use local third-party agents.

Today China is one of the largest IP markets in the world and is increasingly being selected as a key venue for IP litigation by foreign and local entities alike.

AWA Asia has strong value proposition that consists of an East-meets-West approach, with a bilingual and bicultural team of IP professionals (trademark lawyers, patent attorneys and IP strategists). Our international-level service delivery comes with deep local knowledge and is business minded, pragmatic and tailored.

Award-winning practice

We pride ourselves on our continuous rankings and awards for our work from leading industry publications such as Managing IP, World Trademark Review, IAM, The Legal 500, Chambers and Partners, World IP Review, Expert Guides, Who’s Who Legal, Financial TimesAsia IP Experts and Asian Legal Business.

AWA’s promise to you, as a client or partner, stems from our mission statement. You can feel confident that we will deliver on our promise: “we create intellectual prosperity”.

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