Ashfords LLP

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Ashfords effortlessly guides clients through each step of the trademark process, from registration and prosecution to disputes and transactional work. “The firm responds to all enquiries quickly; provides comprehensive and realistic advice at a reasonable rate; and can explain complex concepts to a lay audience, giving clear, risk-based options.” The global portfolios under its stewardship include those of Aardman Animations, Roald Dahl Story Company, Post Office, Michael Bublé’s music company Pancho Music, and the Universities of Exeter and Plymouth. Aardman and other big names have also benefited from its support in oppositions and cancellation actions – especially overseas, and particularly in China. Playing a hand in much of this work is IP head Carl Steele, whose dual qualifications and 25 years’ experience ensure he can tackle almost anything. “Carl is extremely professional, highly responsive and adept at progressing matters swiftly.” “While he is an academic, he understands the value of protecting IP from a company perspective. He has got a good team, but is also very hands-on himself.” Clare Jackman has a similar profile, as another dual-qualified practitioner who has spent almost 30 years in the game. She gave the practice a real shot in the arm after joining in 2019 and is hailed as a consummate portfolio manager. “Clare is extremely commercial and pragmatic,” reports one client. “She has been amazing at managing our worldwide portfolio – both providing strategic advice and handling successful defensive activity.”

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