Arias

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms

A persuasive one-stop shop for all things trademark, Arias provides an A-to-Z offering for brand owners seeking seamless, cost-effective protection across Central America. A cutting-edge IP administration system has further enhanced its capacity for efficient, expedited portfolio management, which is appreciated by start-ups keen to make a name for themselves both locally and beyond, as well as multinationals looking to shore up their positions in the region. Keeping the plates spinning for over a quarter of a century is regional director of the IP department Morena Zavaleta. “Highly professional and extremely responsive”, she can deftly unpick the knots of challenging trademark issues for clients.

Recommended - Firms

Debuting in the Nicaragua listings this year, Arias is a top regional commercial outfit which excels at protecting trademarks and other IP rights internationally. Adept at handling complex contentious matters, members of the IP team collaborate with colleagues in the litigation division to put infringers and counterfeiters in their place. Further strength in the negotiation of IP agreements makes the ensemble a strong all-rounder. Examples of recent work cannot be disclosed, but include numerous pharmaceutical highlights, which reflect the firm’s proficiency in the life sciences domain. Carlos Ubeda leads the IP department.

Silver - Firms

With seven offices across six Central American countries, Arias is a prime pick for regional brand protection. Well versed in all aspects of IP, the firm acts on a host of varied instructions for prestigious brand owners – from the destruction of counterfeit Crocs to IP due diligence for food delivery unicorn Delivery Hero SE. Committed to innovation, the group recently launched a new online trademark management tool to further enhance the client experience. Running the show in Guatemala, IP head Ivón Hernández receives glowing praise from peers: “Ivon is an excellent lawyer – truly passionate, dedicated and committed, she produces outstanding results every time.”

Silver - Firms

With a strong regional presence, Arias is well placed to serve brand owners on a cross-border basis. The team in Honduras processes a huge volume of trademark applications at the behest of clients in diverse sectors including food and beverages, pharmaceuticals and retail, using advanced technological tools to ensure the timely and transparent completion of assignments. IP head Sonia Urbina provides inspiring leadership and has an unstinting commitment to quality which keeps patrons around for the long term. Procter & Gamble has instructed the group for over 10 years on all manner of trademark tasks, including enforcement. 

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