Anand and Anand

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Gold - Firms: prosecution and strategy

Gold - Firms: enforcement and litigation

Anand and Anand needs no further introduction on the Indian IP scene. A synonym for first-rate IP services, it deservedly tops WTR’s litigation and prosecution tables. The firm prides itself on protecting creativity and innovation and pioneering some of India’s most iconic trademarks. Despite the pandemic, the firm’s trademark practice remains unrivalled throughout 2020 – it filed 3,000 new trademark applications and obtained around 2,000 registrations on the prosecution front. Its equally formidable enforcement and litigation practice was entrusted with a 150 customs actions and 148 contentious IP matters. Its razor-sharp focus on clients’ needs also attracts high praise from a long-time collaborator in United States: “The responsiveness, depth of expertise and quality of counsel displayed by the Anand firm has always been top-drawer. The Anand & Anand team is always our first choice for trademark matters in India.” Leading the acclaimed ensemble is the “Godfather” of Indian IP Pravin Anand. “I was tremendously impressed by the quality of Pravin’s representation, and it was clear that the judge and others in the courtroom had the greatest respect for him and his abilities.” An attestation to his unsurpassed achievement, he has broken new ground in the IP field, both in and out of court, for more than four decades, and has cemented his reputation as the IP trailblazer in the country. Throughout his career Anand has represented some of the most recognisable brands in protecting their trademark rights in India and prevailed in various precedent-setting trademark litigations. Recently, he has been tasked by conglomerates Tata and Reliance in defending their respective registered marks before the Delhi High Court. Working alongside him is trademark filing and brand strategy maven Madhu Rewari. She has been instrumental to the firm’s success in trademark prosecution and registrability advisory work. Head of trademark, contractual and commercial IP department Safir Anand actively provides commercial insight into the business models and marketing strategy of a diverse array of industries ranging from fast-moving consumer goods, software, entertainment and media, luxury and fashion to government organisations, blended with an astute understanding of IP law.

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