WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms

A large local firm with full-service capabilities, ALTIUS “organises and delivers fantastic assistance in every area”. The side provides a comprehensive trademark offering and approaches each brief with a proactive, straightforward attitude – whether that be developing brand protection strategies, orchestrating anti-counterfeiting programmes or tackling infringers. It has lately been assisting Moët Hennessy with its registration strategy as well as defending its DOM PÉRIGNON trademark. Providing vital input on both matters, Olivier Vrins receives warm praise from peers: “Olivier is a truly outstanding lawyer; he is not only a world-class expert on trademarks, but also a specialist in regulatory law, geographical indications and customs enforcement. He is exceptionally bright, has a sharp eye for detail and always understands the big picture.” “Unlike other practitioners, Olivier has the vision of a true lawyer and facilitates conflict resolution through a cordial and balanced approach. His relationship with clients is personable and open, but he maintains a professional demeanour at all times.”

Firm Profile

ALTIUS is one of Belgium’s largest independent law firms, employing approximately 65 lawyers. Established in Brussels and Louvain-la-Neuve, we advise Belgian and international companies on the legal aspects of transactions, projects and disputes.

We help our clients navigate through often complex legislation and regulatory environments and provide clear solutions to a wide range of legal issues. In addition to our specialist legal knowledge, we focus on thinking creatively with our clients to offer tailor-made solutions. Our aim is, through careful listening and awareness, to turn strategic questions into clear, straightforward answers.

ALTIUS also invests continuously in building longstanding relationships with regulators, civil servants and business people. Our lawyers are members of many national and international business networks, professional organisations and academic forums, which broadens our collective knowledge and expertise. We seek to understand your business and the market in which you operate. This approach enables us to guide you through the entire life cycle of your business, providing practical and strategic advice in often challenging circumstances. Whatever the scale and scope of the contract, our lawyers’ solutions will be realistic and effective.

We know the Belgian market well because we have chosen to focus on it, but this focus does not mean that our activities, experience and specialist knowledge are confined to Belgium. ALTIUS has been handling cross-border legal work for more than 20 years, and over this time we have built excellent working relationships with several law firms in each European jurisdiction.

Our IP practice

ALTIUS’s IP team is one of the largest in Belgium. ALTIUS’s IP expertise covers all the traditional branches of IP law and unfair competition, as well as more recent technology-related disciplines. The team also represents major players in the media and entertainment sectors and is increasingly involved in regulatory disputes in the innovative drug and seed industries.

We assist clients in the areas of trademarks, trade names and domain names, industrial designs, copyright and related rights, software and database rights, patents and supplementary protection certificates, plant variety rights, geographical indications, licensing, know-how and transfer of technology agreements, unfair competition law and trade secrets, advertisement law and personality rights (including image rights).

ALTIUS has been involved in ground-breaking litigation before the European courts (both the Court of Justice and the General Court) and the Benelux Court of Justice, as well as in numerous high-profile IP cases before the Belgian courts.

ALTIUS’s litigation expertise covers all aspects of dispute resolution, including arbitration. ALTIUS’s IP lawyers also assist clients with specialised transactional work.

ALTIUS’ IP department is ranked in the top tier and has been highly recommended over the past decade by leading international legal directories:

  • Band 1 firm – Chambers Europe, 2022;
  • Tier 1 firm – Legal 500, 2022;
  • Leading – Leaders League 2021 (copyright, trademark litigation, patent litigation);
  • Gold firm – IAM Patent 1000 2021; 
  • Tier 1 firm in Copyrights & Related Rights and Patents Contentious – IP STARS – 2021; and
  • Tier 2 firm in Trademark Contentious – IP STARS - 2022.

Our team has also won numerous awards both at the Belgian and international level.

Head of soft IP practice

Olivier Vrins primarily deals with ‘soft' IP matters (ie, trademarks and anti-counterfeiting, geographical indications, industrial designs, copyright and media law). At the vanguard of trademark law and anti-counterfeiting in Belgium and the European Union (where he is widely known for the authoritative books Enforcement of Intellectual Property Rights through Border Measures: Law and Practice in the EU (Oxford University Press), a third edition of which is currently in the pipeline, and Regulation (EU) 608/2013 (International Encyclopaedia of Laws, Kluwer)), Mr Vrins also focuses on geographical indications, copyright and designs.

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