Allens

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Gold - Firms: enforcement and litigation

Gold - Firms: prosecution and strategy

Allens brings together patent and trademark attorneys with commercial lawyers and litigators – it is perfectly positioned to efficiently address a range of business needs. Capitalising on excellent connections with high-quality practices across Asia, Allens offers sophisticated local knowledge, particularly of the increasingly commercially significant Chinese market. On the non-contentious side, the team proves itself highly adept at designing and implementing strategies that not only afford robust protection but also increase brand value. Masterful in this regard, Timothy Golder is trusted by prestigious companies such as The Just Group – which operates several household-name retail brands – to support international expansion. Timothy Allen and Andrew Wiseman are also equally relied upon by their following. Allen has principal responsibility for the Australian trademark affairs of General Mills and undertakes extensive work for AB InBev, protecting its Budweiser trademark rights, as well as advising it on geographical indications in the context of free trade agreement negotiations between the European Union and Australia. Wiseman supervises all trademark portfolio work in Australia for PepsiCo, which has more than 600 pending and registered trademarks in the country. In a set-up that promotes holistic problem solving across the trademark lifecycle, all three experts lean heavily into the disputes practice and are key players in a team that has proved its mettle in many large, complex and high-value cases. Miriam Stiel also expresses this duality of purpose in her practice, further enhancing cross-disciplinary integration and collaboration. She acquits herself with distinction as a global rights manager, counsellor and advocate as can be seen through the lens of her engagement with the Australian Agriculture Company whose portfolio she takes care and for which she has recently handled a significant international dispute with Starwood Hotels involving oppositions in several jurisdictions including Macau, China and the United Arab Emirates. Her representation of the Australia Olympic Committee affords another excellent example of her impressive range; she manages its portfolio, dispenses forward-thinking strategic advice, tackles counterfeiters – and more. As head of intellectual property, Stiel has promoted a strong culture in the group that prioritises efficiency, the expansion of industry knowledge and fostering close client relations.

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