The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.
Silver - Firms
Alessandri’s IP professionals overlay their rich knowledge of trademark law with a highly strategic approach to brand protection, development and value creation. Enhancing this, the firm is well integrated across departmental lines, ensuring the delivery of holistic solutions. Alessandri receives extended coverage in the WTR 1000 for 2022 courtesy of the addition of senior associate Carla Pacheco, who heads the trademark practice. She recently prevailed for L’Oréal in an infringement suit threatening licensor Emporio Armani’s Stronger by You brand – the trademark application for which the firm was also prosecuting. On this she linked up with Rodrigo Velasco Alessandri and Rodrigo Velasco Santelices, among others, in a great example of the firm’s winning deployment of multi-disciplinary teams. Velasco Alessandri serves as managing partner and brings wide-ranging licensing, tax, data, technology and internet expertise to the table. Sources describe him as a “trusted adviser who puts client needs at the centre of his decision making”, and who is “well prepared and always available”. Of counsel Velasco Santelices adds tremendous value given the depth of his experience, which spans more than 45 years. Another key contact for the address book is Santiago Ortúzar, a leading patent strategist and IP all-rounder with superb academic credentials as well as business insight.