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The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms

Dedicated to providing an integrated trademark offering, Alessandri’s multidisciplinary IP professionals provide seamless services for clients across many industries. The dynamic group is deeply in touch with changes in the IP sphere, recently advising on trademark filing under the newly adopted Madrid Protocol. Recent highlights include work related to the STRONGER FOR YOU mark that Giorgio Armani licenses to L’Oréal, with the outfit’s IP experts resolving a dispute with a third party to obtain the peaceful use and free commercialisation of the disputed mark. Leading the charge on this case was managing partner Rodrigo Velasco Alessandri, who specialises in transactional work. He is well respected in Chile due to his major achievements, Alessandri spearheaded the group that obtained the first sound mark registration in the country. Once source enthuses: “Rodrigo is our go-to person for prosecution and strategic IP litigation in Chile. He and his team provide excellent legal services with a pragmatic approach, leading to outstanding results.” Working alongside him is trademark director Carla Pacheco, who utilises her 20 years of experience and solid network of foreign associates to provide flexible and seamless advice for both international and domestic players. Partner Santiago Ortúzar has a talent for designing global IP strategies for service users. With a wealth of experience, Ortúzar is the former president of the Chilean IP association and is one of the few Chilean lawyers who has been successful in a case before the International Trade Commission.

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