Ajay Sahni & Associates

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: enforcement and litigation

Silver - Firms: prosecution and strategy

A boutique corporate law firm whose approach is based on offering innovative, robust and effective strategic legal advice, Ajay Sahni & Associates has a sizeable trademark practice that is committed to delivering the most up-to-date and strategically sound guidance to its clientele. In an attempt to expand its regional outreach, the firm signed a strategic cooperation with Guangdong Overseas Intellectual Property Protection and Promotion Association (GDOIP) and is now an official IP service provider in India for GDOIP members. The firm’s mastermind is founder Ajay Sahni, who has been making regular appearances at the Supreme Court, high courts, district courts and tribunals across India since 1983. “Ajay Sahni impresses us the most because he gives very sound advice, which really helps us to take the right decisions. He balances priorities very nicely, making sure no work gets delayed.” Ankit Sahni and Kritika Sahni are other bright stars in this constellation – Ankit Sahni is known for dispensing clever counsel in a diverse array of enforcement, procurement and transactional IP matters. Being the only IP lawyer in India who has been appointed as a Panel Counsel for the Government of India, Kritika Sahni is a seasoned IP lawyer who is equipped with deep expertise in trademark prosecution, litigation, arbitration and commercial mediation.

Firm Profile

Ajay Sahni & Associates (ASA) is an internationally recognised, widely acclaimed boutique corporate law practice focused on innovation and technology. The practice was founded in 1983 with the objective of rendering innovative, robust and effective strategic legal advice.

The firm’s members are committed to delivering creative, avant-garde solutions to complex problems faced by its clients. The team strives to work with its clients as partners, helping them manage risk and navigate challenging legal and business landscapes.

Credentials and offerings

ASA has a very strong disputes and enforcement practice with over 100 reported judgments in leading law journals/reports to their credit. They handle large trademark portfolios for various Fortune 500 clients (both Indian and international) with regards to both prosecution and disputes. The team is consistently ranked and recommended by leading publications, including World Trademark Review, Leaders League, Asia IP, Asian Legal Business (Thomson Reuters) and Forbes.

Their IP experience spans the whole range of IP services for clients around the world, from IP discovery and creation to IP management, commercialisation and enforcement.


ASA offers a wide range of services for the effective management, procurement, enforcement and protection of trademark rights, including:

  • tool-based automated trademark portfolio management;
  • trademark brand adoption strategies;
  • trademark availability and conflict searches;
  • filing and prosecution of trademark applications;
  • trademark monitoring services;
  • oppositions and cancellation actions;
  • anti-counterfeit investigations and online brand enforcement services;
  • IP disputes services (litigation and domain name dispute arbitration);
  • due diligence and compliance audits;
  • product and consumer liability advisory;
  • labelling and packaging compliance and advisory services; and
  • trademark assignment and licensing.

ASA’s clients come from a variety of industries, including retail, pharmaceutical, fashion, cosmetics, consumer goods, entertainment and media, gaming, food and beverage, automotive, internet and cloud, electronics and information technology, crypto, insurance, financial services, real estate and alcoholic beverages.

Public policy

The firm has a strong presence in the IP and innovation policy space. Many of its members serve on committees and task forces of various international organisations. The firm was recently invited to address the Parliamentary Standing Committee on Commerce on reforms to the Indian IP law regime. The firm’s members serve on expert groups and working groups set up by overseas governments, and actively contribute to the development of policy dialogue at a global level.


ASA is firmly committed to the use of innovative technologies and tools to deliver services to its clients. The team works with a robust artificial intelligence and automation-based in-house trademark portfolio management system to manage compliances, monitor threats and alerts for clients.

ASA is also the first law outfit in India to offer blockchain-based IP protection services. ASA continues to offer blockchain-based technology services through its strategic partner iDefendo under the name ASA Digital Services (https://asa.idefendo.com/).

The firm has expanded its legal tech offerings to include various new services such as the ASA Vault, designed from the ground up to help clients keep their important files safe with blockchain-backed protection and audit trails.

Another new service called ASA Transfer enables clients to track, in real time, exactly what happens to their transfers after hitting the send button. Transferring multiple files to multiple recipients is possible. All actions that recipients take are logged, and Digital Witnesses™ (based on blockchain) are created for each log point. This enables clients to not only know exactly who downloaded what and when, but also have the blockchain-based evidence to support it.

ASA has a passionate team that works closely with clients to protect innovation, enable growth and drive value, while ensuring quality, efficiency and integrity at every step along the way.

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