Advance China IP Law Office

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Bronze - Firms: prosecution and strategy

Bronze - Firms: enforcement and litigation

A go-to for the full suite of trademark services in China, Advance China IP Law Office enjoys a fantastic reputation among foreign associates. “We find in them an effective combination of a high standard of quality and a reasonable cost. They offer tailormade services quickly and efficiently. The firm is certainly amongst the best in their jurisdiction.” “They are excellent practitioners who provide cost-effective and business-oriented advice.” “Besides providing prompt answers and trying to do what is best for their clients, they always make it easy to reach them, even on the phone and despite the time difference.” IP litigators Steven Li and Lucy Zheng successfully represented Huawei Technologies in its review of refusal and trademark opposition matters. Over in Shenzhen, deputy director of trademarks Cathy Liu is “a dedicated legal professional who is extremely knowledgeable in her field. She handles all legal queries promptly and with extreme attention, providing comprehensive and reliable advice at all times after preliminary research and dude diligence of the legal implications from all angles.” Senior associate Yalin Jiao is one to watch: “Yalin is extremely knowledgeable, pleasant to work with and devoted to her clients.  Most importantly, she is responsive and always strives to find a solution to our problems.”

Firm Profile

Advance China IP Law Office (ACIP) is an award-winning full-service IP law office founded in 1999 by some of the first IP law practitioners of China, who wanted to build a law firm that is honest, efficient, professional and aggressive. Since then, ACIP has become one of the largest IP law firms in China, consisting of about 900 IP professionals, helping clients from all over the globe to obtain and protect their IP rights in China and other countries.

ACIP has four main branch offices located in Beijing, Shanghai, Guangzhou and Shenzhen, which handle domestic and international trademark applications. A few more branches are also stationed in smaller but highly innovative and thriving cities such as Wuhan, Suzhou, Hangzhou, Changsha, Dongguan and Xi’an. A US representative office was set up in San Francisco in 2012 and moved to Sunnyvale in Silicon Valley in 2018 to ensure seamless communication and coordination with international partners and clients.

We obtain IP rights and build IP portfolio for clients from various industrial sectors with insight, quality and efficiency. Among all its IP practices, ACIP is especially proud of and regularly receives awards for its trademark prosecution and litigation departments. Our trademark team has close to 140 professionals and has been recommended several times by WTR 1000. We were one of the top 10 trademark filing agencies in 2018. Among these agencies, we are a traditional IP firm rather than an online platform and so keep strict control of the quality of trademark prosecution. Our trademark attorneys also possess fluent foreign language skills, ensuring responsive and smooth communication regarding legal consultation in multiple languages in addition to Chinese, including English, German, French, Japanese and Korean.

Since the firm’s creation, we have always kept our promise to our clients to provide the following benefits:

  • one-stop IP consultation in prosecution, litigation and IP enforcement by competent attorneys who are highly experienced in the local practices;
  • responsive communication and reliable solutions to meet the client’s needs;
  • flexibility and creativity in providing customised services that are most cost/time effective for the client;
  • consistency through our quotation and billing; and
  • high quality of service.

ACIP prides itself on its perfect combination of efficiency and delivery of high-quality, customer-orientated service. The trademark department is divided into different teams covering different practice areas. Each team is made up of experienced trademark professionals, including attorneys at law, most of whom boast both deep legal expertise and language skills. They provide the full range of trademark services, from pre-filing strategy and responses to office actions, to post-application enforcement and litigation, aiming to maximise the client’s interests and benefits within the scope of Chinese law and the laws of other countries around the world.

ACIP also has a specialised enforcement department made up of attorneys with longstanding trademark practices and a highly competent investigation team. Excelling at actively acquiring evidence of infringement and utilising any infringement information provided by the client, this department provides all-round effective anti-counterfeiting services, ranging from passive to active protection.

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