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The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Gold - Firms

Following the merger of boutique firms Hofhuis Alkema Groen and Le Poole Bekema on 1 January, 2023, Jesse Hofhuis, Arnout Groen, Anne Bekema and Laura Broers now operate under the name AC&R (Advocates for Creativity and Reputation). For over a decade, both teams have been securing and maximising brand protection for A-listers, providing sage counsel that considers all viable commercial opportunities, while also acting as staunch advocates in contentious proceedings. The quartet continue this vein of excellence in their new outpost. “Jesse has insightful opinions on trademark protection and does an outstanding job in defending valuable marks.” “Brilliant litigator” Groen recently represented an online social networking site in opposition actions; following the submission of the defence, the opposing party dropped its appeal, resulting in a victory. Bekema has also been busy lately, defending a fast-food giant in a multi-faceted trademark and copyright dispute involving a Dutch rapper who filmed a music video on a restaurant site without permission. Last but not least, Broers is hailed for her contentious skills, commerciality and dynamism, and has been counsel to one of the largest dairy producers in the world, advising it on the strategic use of its brands.

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