AA Thornton

WTR Research

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.

Silver - Firms: trademark attorneys

Providing the full spectrum of trademark services, AA Thornton is the boutique of choice for multinationals and SMEs across sectors as diverse as food and drink, cosmetics and fashion. Growth is firmly on the agenda, with the firm entrusted with the management of numerous complex portfolios and large-scale rebrands over the last year. With trademark attorneys and solicitors both on deck, all problems that clients face can be resolved with minimum fuss. A star among the ranks is Ian Stephen Gill, a “pragmatic IP adviser who really knows his stuff”. His tenure as an AA Thornton partner began almost two decades ago, and he has since become well known for his adroit coordination of worldwide portfolios and staunch representation in domain name disputes. Alongside him is consulting attorney Vanessa Lawrence, a trademark professional of more than 30 years’ standing whose responsibilities include global portfolio management, international trademark filings and design rights and anti-counterfeiting matters.

Firm Profile

AA Thornton is a top-tier IP firm based in London and Alicante.

We are a partner-led firm, supported by an innovative, forward-thinking and commercially driven management team. We place an emphasis on attracting, nurturing and retaining exceptional personnel. We value diversity and operate within a friendly, close-knit and transparent working environment in which everyone is encouraged to make a positive contribution.

Our teams of committed and passionate individuals include patent, trademark and design attorneys, as well as litigation solicitors, working with clients across a huge range of technologies and commercial fields.

Having an excellent understanding of our clients’ industries and the challenges they face is key to us delivering commercial, insightful legal advice. Our highly qualified industry teams are made up of attorneys and solicitors who work together to share knowledge and experience. We firmly believe it is our people that make the difference and that this sets us apart from others. Simply stated, we speak our clients’ technical language.

The statement “It’s our people that make the difference” is at the heart of everything we do.

Our work with clients

We are proud to represent long-established brands and household names, from FTSE 100 companies such as Admiral and Associated British Foods, with their various brands, to Fortune Global 500 company CK Hutchison, as well as well-known brands such as Jimmy Choo, Virgin, Paul Smith, Radley, IBM, The Dorchester and Reiss.

We manage substantial IP portfolios for our clients requiring IP due diligence services, brand management and strategic advice, together with assistance in setting up and implementing IP licensing and ownership structures. We foster very close relationships with our clients, maintaining a proactive and client-focused approach. We are proud to have a significant number of longstanding clients with whom we have very strong relationships. Our approach is always to ensure that we provide a superior, clear, practical and personalised service, which complements each and every client, and reflects their preferred way of working. This involves creating close relationships with individuals and teams at our clients, and significant effort is invested to develop these through regular client visits and international travel wherever in the world they are based.

Our experience and client base spans a number of industry sectors such as automotive and aerospace, food and beverage, leisure and hospitality, IT and communications, electronics and electrical engineering, retail, fashion, pharmaceuticals, medical devices, and oil and gas.

Our corporate vision is “To be your preferred IP firm”.

Why should we be your preferred IP firm?

We are a bit of a competitive bunch, both inside and outside of the office! We absolutely love winning, be it an opposition at the EUIPO, an infringement case at the Court of Appeal or the defence of a trademark registration all the way to the High Court… or even the London Great City Race! This competitive streak is what drives us to achieve success for our clients.

We love being involved in the success of our clients

Playing a part in our clients’ success by offering them not just excellent legal advice but also strategic and commercial advice is hugely motivating. We win when our clients win. And remember: we love winning!

We offer a complete bespoke service at a competitive price

We pride ourselves on our genuine desire to understand the way clients want to work with us, and tailor our service accordingly. We provide every client with a different way of working and our service is always in-depth, commercial and accessible, which reflects their commercial situation, including their budget. We seek to provide value-driven and cost-effective IP solutions, and can offer alternative pricing arrangements such as fixed fees.

We work seamlessly with in-house counsel

We bring a wealth of in-house experience from attorneys that have worked at, or worked with, major international companies such as Virgin, Jimmy Choo, Paul Smith, Rolls Royce, IBM, GSK, Novartis, Admiral and Bentley Motors. This enables us to integrate seamlessly as a trusted adviser who can understand our clients’ businesses and deliver appropriate IP strategies.

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