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Effective anti-counterfeiting measures are paramount for brand owners in Uruguay, given the country’s status as a transit hub. This has only been heightened since the outbreak of the covid-19 pandemic, with firms seeing a surge in requests for raids and border seizures. The IP community is also dealing with the ramifications of the recent legalisation of cannabis and many firms report increased interest in registrations from industry players keen to protect their marks. Local practitioners also remain optimistic about potential accession to the Madrid Protocol as they continue their efforts to raise the profile of the jurisdiction on the international scene.
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