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The UK trademark scene continues to flourish, with the United Kingdom remaining a pivotal focus area for domestic and international brand owners. The uptick in filings caused by Brexit is ongoing, and as a result the number of oppositions before the UK Intellectual Property Office (UKIPO) is also on the rise. Firms have maintained their presence in Europe either through foreign associates or continental outposts and are regularly being called upon to utilise their exclusive rights of audience to litigate in the UK courts. More and more trademark attorney outfits are handling contentious matters, as the divide between agencies and law firms continues to be blurred. Clients now have a larger pool of full-service offerings to choose from, making the market more competitive than ever, as reflected by the WTR 1000 rankings this year. Another major trend is the rise of the metaverse and non-fungible tokens (NFTs). Cases are still few and far between, but it is likely that this emerging topic will play a significant role in a selection of trademark cases going forward.
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