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While the covid-19 pandemic has wreaked havoc in diverse industries and jurisdictions around the globe, the UK trademark scene appears to have emerged relatively unscathed. In fact, despite the initial fears, many firms have seen an uptick in instructions – not least as a result of Brexit. As the dust settles on the United Kingdom’s exit from the European Union, most larger outfits have ensured that they can continue operating on the continent through a European outpost; and many firms have been entrusted with the management of the new UK trademarks that have resulted from the cloning of European marks. Meanwhile, as UK attorneys now have exclusive rights of audience before the UKIPO, they will remain in hot demand among local enterprises and multinationals alike. As reported by *WTR* in August 2021, the UKIPO saw a 65% rise in activity in early 2021 as compared to 2020, with a staggering 443% increase in interest from EU applicants. On the contentious side, headline-grabbing disputes such as *Sky v SkyKick* still dominate the conversation; although overseas firms increasingly see the United Kingdom as a prohibitively expensive forum for litigation. In recent years, the traditional divide between trademark agencies and law firms has blurred, as many outfits move to a hybrid model to offer a 360-degree service to clients. As a result, practitioners are now ranked in one of three tables (prosecution, litigation and transactions), rather than simply as trademark attorneys or solicitors, as was previously the norm. We hope that this presents a more accurate and pragmatic view of the local trademark landscape.
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