News & Analysis
- Data & Tools
- Login | Register
In great news for multinational brand owners that are keen to make forays into the United Arab Emirates, the local government has officially agreed to join the Madrid Protocol from 28 December 2021. Although the United Arab Emirates had previously reduced its very high trademark application fees, some relatively expensive formalities still stand in the way of securing optimum brand protection; but the country’s accession to the Madrid Protocol should remove these cost barriers. It is clear that significant efforts are being made to improve the IP landscape and to create a more favourable environment for rights holders. For example, legalised power of attorney can now be submitted up to 30 days after the filing of a trademark application, and the procedures for priority applications have been relaxed. These positive changes have not gone unnoticed, as the jurisdiction has been removed from the US watchlist in the latest Special 301 Report of the Office of the US Trade Representative. This comes as a sign of encouragement to local practitioners and brand owners alike, as it confirms that the country is an attractive place to do business and one in which IP rights are honoured and actively enforced.
Unlock unlimited access to all WTR content