WTR 1000 2021

WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Switzerland

Switzerland’s commitment to fostering a favourable environment for rights holders and entrepreneurs have secured it pole position in WIPO’s Global Innovation Index. The Swiss Federal Institute of Intellectual Property (IPI) has played a key role here by continually refining its operations, with enhanced online functionality due to come onstream in...

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Switzerland’s commitment to fostering a favourable environment for rights holders and entrepreneurs have secured it pole position in WIPO’s Global Innovation Index. The Swiss Federal Institute of Intellectual Property (IPI) has played a key role here by continually refining its operations, with enhanced online functionality due to come onstream in the coming months. On the prosecution front, geographical indications and appellations of origin are a hot topic of discussion: while local producers are keen to avail of these protections, the IPI is notably cautious in its approach to registering marks that denote a country or physical location – a reality that must be taken into consideration when undertaking filings. On the enforcement side, practitioners have noted an uptick in the roll-out of new online brand protection initiatives and strategies, in response to the growing number of counterfeits finding their way onto e-commerce platforms.

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