WTR 1000 2022

WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Switzerland

A highly attractive business hub, Switzerland is a reliably favourable jurisdiction for rights holders and entrepreneurs looking to cement their market positions. On the prosecution front, registrations are ticking along smoothly, although the protection of geographical indications remains a hotly debated topic. Historically, the Swiss Federal Institute of Intellectual Property...

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A highly attractive business hub, Switzerland is a reliably favourable jurisdiction for rights holders and entrepreneurs looking to cement their market positions. On the prosecution front, registrations are ticking along smoothly, although the protection of geographical indications remains a hotly debated topic. Historically, the Swiss Federal Institute of Intellectual Property (IPI) has been cautious in its approach to registering marks that denote a country or physical location. However, it recently decided to relax its practices and align its approach with that of the EUIPO and the national offices of EU countries – news that has been positively received by applicants and practitioners alike. On the enforcement front, there have been reports of increased counterfeiting activity, as elsewhere in Europe; but the IPI is taking active steps to monitor key Swiss export markets, and local practitioners and authorities are working around the clock to assist brand owners with their enforcement needs.

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