World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Sweden

While there have been no further revisions to Sweden’s trademark regime since its laws were updated in 2019 to align them with the EU Trademark Directive, the country remains an entrepreneurial hub, as evidenced by its position near the apex of WIPO’s Global Innovation Index. Digitalisation is the prevailing trend...

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While there have been no further revisions to Sweden’s trademark regime since its laws were updated in 2019 to align them with the EU Trademark Directive, the country remains an entrepreneurial hub, as evidenced by its position near the apex of WIPO’s Global Innovation Index. Digitalisation is the prevailing trend and a growing number of firms are seeking creative new ways to help brands expand their web presence. However, rights holders must also consider how best to effectively safeguard their assets on e-commerce and other platforms, as instances of cybersquatting and other online infringements continue to increase. There has also been some interesting movement on the legal landscape, as new players endeavour to establish a foothold in the market, prompting traditional outfits to up their game in a bid to maintain market share.

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