World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

South Korea

Despite the covid-19 pandemic, South Korea is on track to break last year’s record, with filing numbers up by 16% in mid-2020. This could be partly attributed to the growing popularity of Korean beauty and K-pop. The Korean Intellectual Property Office (KIPO) has noticed a substantial rise of 40% in...

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Despite the covid-19 pandemic, South Korea is on track to break last year’s record, with filing numbers up by 16% in mid-2020. This could be partly attributed to the growing popularity of Korean beauty and K-pop. The Korean Intellectual Property Office (KIPO) has noticed a substantial rise of 40% in trademark filings by local cosmetic companies over the past few years, dominated by LG Household & Health Care Ltd and Amorepacific Corporation, which are also among the top three filers in South Korea. Further, the local IP landscape has improved, with KIPO working tirelessly to educate and train global IP experts with WIPO for the past decade. Not only have authorities cracked down on South Korean copycats, KIPO has made expedited examinations of trademark filings easier to request.

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