News & Analysis
- Data & Tools
- Login | Register
South Africa, and the African continent generally, are appealing destinations for international companies keen to expand their offerings and footprints. The 2020 Global Innovation Index introduced a novel indicator showing which economies have the most valuable brands and South Africa rated 22nd globally, reflecting its innovative potential and the importance of factoring this jurisdiction into branding plans and objectives. From an administrative perspective, digitalisation is the prevailing narrative and new electronic filing systems have generated a sense of excitement around the effectiveness and sophistication of the South African IP scene. As further testament to this, several new individuals break into the rankings this year.
Get unlimited access to all WTR content