World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Norway

Norway recently acceded to the Singapore Treaty on the Law of Trademarks and aligned its laws with the EU Trademarks Directive – developments which have both brought significant positive changes. The treaty has established a dynamic international framework for the harmonisation of registration procedures and is the first global instrument...

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Norway recently acceded to the Singapore Treaty on the Law of Trademarks and aligned its laws with the EU Trademarks Directive – developments which have both brought significant positive changes. The treaty has established a dynamic international framework for the harmonisation of registration procedures and is the first global instrument to explicitly recognise non-traditional marks. On the legislative front, it is now possible to register marks in Norway consisting of digital sound and video files, presenting new opportunities for innovative brands. Additionally, a new provision has been implemented that expressly prevents bad-faith applications, which previously were not a barrier to registration. The Trade Names Act has also been revamped to promote further harmonisation across the board and provisions on the non-use of trade names have been introduced. On the enforcement front, meanwhile, Customs has been empowered to withhold counterfeits in transit and the rules on the destruction of infringing goods based on presumed consent have been simplified. Overall, therefore, Norway is an increasingly favourable jurisdiction for rights holders.

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