World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

New Zealand

One of few countries to win international praise for its response to the pandemic, New Zealand has managed comparatively well throughout the crisis. The country’s IP practices have stayed busy; though some report international clients are keener to hold on to their money, the general trend is that the total...

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One of few countries to win international praise for its response to the pandemic, New Zealand has managed comparatively well throughout the crisis. The country’s IP practices have stayed busy; though some report international clients are keener to hold on to their money, the general trend is that the total number of trademark filings are going up as more and more companies realise the importance of intellectual property. Where international work is lacking, local business owners with an entrepreneurial spirit are stepping up to fill the gap. Predictably, some sectors are doing better than others under these unusual circumstances. The health sector is among those experiencing a boost as a result of an increased demand for personal protective equipment and disinfectants, while the retail sector has seen a slow-down. Earlier in the year, amendments to the New Zealand Trademarks Act came into effect. Under these changes the grace period to renew a trademark registration after its expiry date has halved from 12 to six months. Further, the commissioner of trademarks no longer has the discretion to choose not to revoke a registration for non-use, while the owner of a certification trademark cannot own another trademark registration for the same goods and services.

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