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At the start of the covid-19 pandemic, local and international businesses had to re-gauge their expenditure on trademark matters. In New Zealand, which has been virtually free from covid-19 throughout 2021 thanks to its superb containment of the virus, it is clear that the country’s economy is now benefitting from the rebound of domestic consumption. Well-established New Zealand trade agreements with countries and regions across the globe have also helped to keep a steady flow of work in the IP market. Despite a short setback in the number of matters instructed from international companies, the country bounced back quickly once the coronavirus was contained and IP outfits have enjoyed a boom in domestic filing since the fourth quarter of 2020 and there has been a steady uptick in business activity.
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