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It is business as usual for Lithuania’s trademark practitioners, as a steady stream of instructions continues to flow in from local and international rights holders. The harmonisation resulting from the country’s transposition of the EU Trademark Directive has much to do with that; although other recent developments may also be fuelling increased interest in trademark registrations. The European Commission and EUIPO’s new pilot initiative providing financial support to start-ups and SMEs that wish to protect their intellectual property is going down a storm: those seeking to register their marks at a national, regional or EU level may apply for a refund of 50% of the trademark or design registration fee and 75% of the IP pre-assessment service fee. Additionally, the State Patent Bureau – with the support of the EUIPO’s European Cooperation Project – has improved its e-filing and other online facilities in order to create a more efficient, reliable and user-friendly service for brand owners.
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