Known for its growth and innovation, the Italian market continues to keep ahead of trends and is a jurisdiction highly sought out by brands interested in NFTs and the Metaverse. The future of 3D trademarks and its impact on the market has also been a rising topic among practitioners. On...

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Known for its growth and innovation, the Italian market continues to keep ahead of trends and is a jurisdiction highly sought out by brands interested in NFTs and the Metaverse. The future of 3D trademarks and its impact on the market has also been a rising topic among practitioners. On the administrative front, the Italian Patent and Trademark Office (IPTO) seeks to provide a smoother trademark process – IPTO will replace the current action for invalidity or revocation of registered trademarks in hopes of a swifter and more cost-effective system, which is in line with EU Directive 2015/2436. Looking at the law firm market, previously an area that was litigator heavy and professor led, advisers continue to shift towards offering an A-to-Z service which blurs the line between traditional law firms and agencies.

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