World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Italy

Although Italy was hit hard by the covid-19 pandemic, it is refreshing to see the buoyancy of its IP landscape and the can-do attitude of local practitioners. The trademark community is abuzz with several threads of conversation – one in particular relating to marchi storici, marks specifically intended to denote...

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Although Italy was hit hard by the covid-19 pandemic, it is refreshing to see the buoyancy of its IP landscape and the can-do attitude of local practitioners. The trademark community is abuzz with several threads of conversation – one in particular relating to marchi storici, marks specifically intended to denote the national historical significance of culturally relevant brand names. As of 16 April 2020, these new marks are open for public registration to those eligible. Rights holders are also encouraged to be extra vigilant when operating on online platforms, which are being flooded with fakes at an alarming pace. Amazon’s establishment of a new Counterfeit Crimes Unit, dedicated to bringing counterfeiters to justice, should also significantly assist local enforcement efforts. Another talking point is the arrival of international consultancy group Dennemeyer through its acquisition of De Simone & Partners. Overall, there has been a push for practices to diversify their offerings as competition continues to heat up and the line between traditional law firms and trademark attorney firms blurs even further.

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