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‘Buoyant’, ‘vibrant’ and ‘dynamic’ are just a few words to describe the current Italian IP scene. One main talking point is the three-year action plan recently published by the national government to strengthen the protection and enforcement of IP in Italy. Key measures include implementing the National Recovery and Resilience Plan – one objective of which is the reform of the country’s IP system – which comes backed by a fund of €30 million. Additionally, it aims to strengthen the country’s role in European IP forums, as well as to encourage greater use and awareness of IP among SMEs. On the enforcement front, there is a call to brand owners to remain vigilant and monitor online marketplaces for counterfeiting, as illicit trade is steadily increasing. However, this is nothing that local practitioners cannot handle, as they continue to build fruitful relationships and cultivate strong ties with customs authorities. Looking at the law firm market, the push to diversify service lines continues and firms are increasingly operating as one-stop shops as the traditional division between traditional law firms and agencies gradually fades.
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