World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Israel

Dubbed the ‘start-up nation’, thanks to the abundance of new high-technology companies innovating in the country in recent years, Israel has long recognised the value of patents. While trademarks have historically been regarded as a secondary concern, this perception could soon change: many emerging start-ups are deciding to develop independently...

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Dubbed the ‘start-up nation’, thanks to the abundance of new high-technology companies innovating in the country in recent years, Israel has long recognised the value of patents. While trademarks have historically been regarded as a secondary concern, this perception could soon change: many emerging start-ups are deciding to develop independently rather than merging with overseas entities, thus increasing the importance of brand identity on the domestic market. Significant disputes such as Scentwish v Chanel and Extreme Toys Ltd v Seven Towns SA have also been playing out, resulting in controversial decisions setting new precedents in the areas of repackaging rights and 3D trademarks respectively; this has also served to elevate trademark practice.

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