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The latest news on Iceland’s IP scene is the implementation of the EU Trademark Directive into national law. Local practitioners and brand owners are thrilled with the new provisions, which will harmonise the regime with the EU and European Economic Area trademark systems and open up several new avenues for robust brand protection. For example, trademarks will no longer have to be graphically represented, allowing for the registration of non-traditional marks such as colours, sounds and animations. The changes are timely, as the country’s attorneys report increased awareness among entrepreneurs and small and medium-sized enterprises of IP rights generally, as well as their importance in building a successful business.
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