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The 2020 enactment of new legislation transposing the EU Trademark Directive into national law remains a hotly discussed topic in Greece. One reason for this is that the timing unfortunately coincided with the outbreak of the covid-19 pandemic; as a result, the effects of the amendments are only now becoming apparent. That said, the new laws have been positively received and there are reports of an increase in trademark applications and heightened brand awareness more generally – especially among smaller companies. However, as is always the case with thriving IP activity, Greek law enforcement has also seen a rise in counterfeiting, despite the drop in tourism that resulted from the pandemic. Instruments have been put in place to combat this – specifically the newly enacted Law 4712/2020, which sets out rules on the establishment and operation of an interdepartmental market control unit that will tackle the illicit goods and services trade in the internal market and impose hefty administrative fines of up to €100,000 on infringers.
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