World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Germany

In the wake of Brexit, the German trademark community is already beginning to see European instructions come its way that traditionally would have been handled by UK firms. On the downside, however, competition in the prosecution space has intensified as legal technology evolves and business can more easily register trademarks...

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In the wake of Brexit, the German trademark community is already beginning to see European instructions come its way that traditionally would have been handled by UK firms. On the downside, however, competition in the prosecution space has intensified as legal technology evolves and business can more easily register trademarks online. While many practitioners are confident that the profession will adapt, they are also conscious that the market could become tighter as firms duke it out for the most strategic mandates. Filings of non-conventional trademarks are still relatively rare, although 3D trademarks and shape marks have lately featured in contentious actions in the confectionery industry, with Ritter Sport’s square-shaped chocolate bar and Lindt & Sprüngli’s golden bunny both involved in highly publicised cases. The recruitment struggle continues, meanwhile, with firms finding it harder than ever to attract the newly qualified talent they need – though the impact of the ongoing covid-19 pandemic on the careers market remains to be seen.

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