World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Finland

The Finnish trademark space has always managed to remain both vibrant and consistent, no matter what the economic weather. In true fashion for one of the world’s most innovative countries, there has been an uptick in trademark applications, as reported by the Patent and Trademark Office (PRH). Despite this rise...

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The Finnish trademark space has always managed to remain both vibrant and consistent, no matter what the economic weather. In true fashion for one of the world’s most innovative countries, there has been an uptick in trademark applications, as reported by the Patent and Trademark Office (PRH). Despite this rise and quick turnaround times at the PRH, however, there is also a sense that domestic companies are favouring EU applications rather than filing at home, due to the general flexibility that comes with that route. On the contentious front, there has been a substantial drop in trademark litigation; some suggest that this may be due to the high costs associated with protecting marks at such a high level, which start-ups and small and medium-sized enterprises are not prepared to bear. As a result, these entities are increasingly inclined to settle or seek creative alternative methods of resolving their disputes. Online enforcement is gaining much more traction lately, especially as a surge of counterfeit products make their way on to e-commerce platforms, and brand owners are reminded to stay vigilant. There has also been movement in the WTR 1000 rankings this year, as several firms make their debuts and a new band is introduced in the prosecution and strategy table.

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