Brand owners in Finland are starting to see the benefits of a legal framework that is more consistent, coherent and compliant with EU regulations, thanks to the amendments made to the Trade Name Act in May 2021, and improvements to the Finnish IP landscape do not stop there. The government...

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Brand owners in Finland are starting to see the benefits of a legal framework that is more consistent, coherent and compliant with EU regulations, thanks to the amendments made to the Trade Name Act in May 2021, and improvements to the Finnish IP landscape do not stop there. The government has recently adopted a new strategy consisting of 15 measures to be implemented from 2022–2030 to ensure that innovation is fully supported in the IP environment and that economic wellbeing and competitiveness is increased, making Finland an even more attractive jurisdiction for rights holders. The nation’s IP scene continues to thrive, with practitioners reporting an increase in SMEs filing for protection, which could be attributed to the SME Fund initiative of the EU Intellectual Property Office (EUIPO) and practitioners’ dedication to raising awareness on the importance of protecting IP rights and how it can play into overall business strategy. Meanwhile, NFTs and the Metaverse are becoming an increasing point of interest, with practitioners hypothesising the potential impact this will have in terms of future IP instructions and with some already starting to see this translate into work.

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