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Egypt is considered a strategically important market for companies seeking to protect their brands across the Middle East and North Africa; and as such, the local authorities have been striving to improve the country’s IP framework to create a more hospitable environment for rights holders. In a bid to tackle the rise in counterfeiting activity, Customs has launched a new electronic system for the pre-registration of all shipment information, which should streamline and speed up clearance procedures for exports through Egypt – a move that has been warmly welcomed by both practitioners and brand owners.
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