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Egypt remains a key market for companies looking to protect their brands across the Middle East and North Africa. As a result, many international law firms have set up shop in Cairo to ensure that rights holders can effectively enforce their rights in this part of the world. Egypt’s IP framework continues to become more efficient and streamlined, making it far easier for both practitioners and brand owners. Despite inflation and potential social tensions, economic growth is expected in 2023, which will only increase Egypt’s importance as a hub for prosecuting and enforcing IP rights.
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