World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Ecuador

Ecuador is a difficult market from a brand protection perspective, particularly for major multinational rights holders. For example, bad-faith actors have capitalised on the first-to-file system and a prevailing tendency to presume the validity of registered trademarks; while recognition of well-known status is hard to come by for marks that...

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Ecuador is a difficult market from a brand protection perspective, particularly for major multinational rights holders. For example, bad-faith actors have capitalised on the first-to-file system and a prevailing tendency to presume the validity of registered trademarks; while recognition of well-known status is hard to come by for marks that are not used in the country. These problems remain – as do others, such as a lack of investment in the National Service of IP Rights in Ecuador; but there are signs of improvement, and of an increased appetite for strengthening the protection afforded to prestigious companies.

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