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When it comes to innovation, Denmark is at the forefront. The Minister for Industry, Business and Financial Affairs is dedicated to strengthening competitiveness and supporting SMEs to protect and commercialise their intellectual assets and has allocated DKK 3 million to the cause every year from 2021-2023. Improvements to the IP scene continue to be made, in August 2022 the EUIPO launched a new electronic application form for EU trademarks which provides a more streamlined and customer-friendly interface for the filing of applications thus improving efficiency and further modernising IP practices in the country for heavy-hitting brand owners and SMEs alike. Meanwhile, counterfeiting activity has been on the rise and practitioners warn brand owners to be vigilant, especially in the online space.
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