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As the new regime brought about by the 2019 implementation of the EU Trademark Directive takes hold, the Croatian market is thriving. The changes have already had favourable effect, with practitioners noting a rise in trademark applications and an overall increase in brand awareness. These outcomes also benefit from active steps that the State Intellectual Property Office (SIPO) has taken to create a positive environment for rights holders, including working to streamline its online systems. On the enforcement front, there has been a surge in counterfeit activity and local practitioners are unwavering in their efforts as Croatia plays an important role in the fight against fakes entering the European Union.
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