World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

China and SARs: Hong Kong

Coming out of a tumultuous year of social unrest in 2019, Hong Kong entered 2020 to be immediately confronted with a growing pandemic. The economy has certainly taken a battering. Yet the IP field has remained relatively unscathed. Asia had a chance to adapt and recover before covid-19 spread to...

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Coming out of a tumultuous year of social unrest in 2019, Hong Kong entered 2020 to be immediately confronted with a growing pandemic. The economy has certainly taken a battering. Yet the IP field has remained relatively unscathed. Asia had a chance to adapt and recover before covid-19 spread to the rest of the world, benefitting firms with a strong local client base at a time when strategy has become more important than ever. While the city remains an attractive place to do business, companies are closely monitoring the impact of the new national security law, as well as the effects of the US-China trade war. In terms of legal developments, the Trademarks (Amendment) Ordinance 2020, effective as of 19 June, paves the way for the long-awaited Madrid Protocol, which is expected to be implemented in 2022. Not only does the amendment leave the enforcement responsibility of trademark-related offences to the Customs and Excise Department, it also introduces various changes that aim to improve the trademark application and registration system.

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