The cultural, commercial and legal diversity of the Caribbean makes it an interesting and often challenging market in which to protect intangible assets. Increased harmonisation of trademark law across the region is on the horizon and various jurisdictions will likely join the Madrid Protocol in the years to come; but for the time being, brand owners must take a highly nuanced and strategic approach in this part of the world. In terms of notable developments, new trademark legislation has been passed in Trinidad and Tobago with immediate effect, simplifying the registration process and enhancing protection for well-known trademarks. This will likely lead to an increase in trademark action in the country, as has been seen in other Caribbean jurisdictions whose IP regimes have recently been overhauled.