Cambodia is rapidly emerging as a significant market in Southeast Asia. Since the trademark office was established in 1991, more IP developments have ensued, with the country promulgating the Law on Geographical Indications (GIs) in 2014, signing the Madrid Agreement in 2015 and establishing the Intellectual Property Association of Cambodia (IPAC) in 2016 to promote public awareness of IP rights and to work with the government to enhance IP legislation. The Department of IP Rights introduced an e-filing system for trademark applications in 2017, which recently expanded to enable online document submission for most post-registration matters. IP rights are clearly a national priority, with champagne the first foreign product to be awarded GI status last year, followed by Scotch whisky. However, despite the Counter Counterfeit Committee of Cambodia (CCCC) taking proactive action to police rampant counterfeiting by launching campaigns such as ‘Stop Fake! Respect intellectual property rights’, fake and illegal goods remain a significant problem. Nevertheless, global companies have taken great interest in Cambodia, with the likes of Apple and Unilever leading the way in trademark filings, which number more than 105,000. In view of these developments, the WTR 1000 has identified 10 among more than 40 registered trademark agents in the country to inaugurate in the Cambodia chapter.