WTR 1000 2022

WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Bulgaria

The implementation of the EU Trademark Directive, which came into effect at the end of 2019, is still a hot topic of conversation in Bulgaria and has already had a positive impact for brand owners. The Bulgarian Patent Office (BPO) is also continuing to refine its operations; although a lack...

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The implementation of the EU Trademark Directive, which came into effect at the end of 2019, is still a hot topic of conversation in Bulgaria and has already had a positive impact for brand owners. The Bulgarian Patent Office (BPO) is also continuing to refine its operations; although a lack of specialist IP courts and patchy IP knowledge among the local judiciary still present challenges when it comes to enforcement. To counterbalance this, the country’s practitioners are making special efforts to educate clients on the importance of watertight IP protection – especially given the high prevalence of counterfeiters and online infringers on the local market. The significance of IP in the offerings of local firms is reflected in the addition of new players to the rankings over the last two years.

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