WTR 1000 2022

WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Brazil

Brazil’s trademark register is the largest in Latin America and despite the country’s ongoing economic difficulties, recent years have seen significant growth in the number of filings. With up to 15% of all applications coming from abroad, Brazil is a crucial market for global brand owners; US companies are still...

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Brazil’s trademark register is the largest in Latin America and despite the country’s ongoing economic difficulties, recent years have seen significant growth in the number of filings. With up to 15% of all applications coming from abroad, Brazil is a crucial market for global brand owners; US companies are still the most prolific filers, as they were a decade ago, while China-based entities now rank in second place. The Madrid Protocol came into effect in Brazil in 2019 following a protracted process to enact the necessary legislation; the following year, applications through the Madrid system accounted for approximately 3% of all filings. Take-up of the option has been minimal among domestic brand owners, but more foreign players are taking advantage of the change.

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